AI media buying

Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.

Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?