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»tech recipes

So, You’ve Decided To In-House: How To Handle The Complexity Ahead

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates... Continue reading »

by AdExchanger // December 9th, 2020 //
»
Want To Use Carrier Data? 4 Things You Must Know To Maximize Performance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. Google, Facebook, Amazon and Apple may have some of the best data on the market, but they lack the ability to provide the most... Continue reading »

by AdExchanger // August 25th, 2020 //
»
 

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