Paul Martino is CEO of Aggregate Knowledge, a buy-side optimization platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can’t do today? AK’s Audience Discovery Platform delivers real-time, simultaneous optimization of inventory, audience, and creative. Inventory is optimized by determining which individual sites, ad networks, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Retargeting Just Got Bigger Details on the forever imminent “Microsoft/Yahoo search deal” should happen today and AdAge claims that Yahoo! will run search ad sales for both companies. Also of note, according to AdAge’s Michael Learmonth, Yahoo!’s search retargeting product will now incorporate […]
Konrad Feldman is CEO of Quantcast, an online advertising solutions company. AdExchanger.com: Overall, what industry-wide trends are you seeing across your product lines in 2009? KF: From our vantage point we are seeing tremendous energy by brand advertisers and their publishing partners to unlock the value of real-time audiences. At the end of the day, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal’s Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater a whopping 10-15% – at least – as buyers like HP (quoted for the […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company. AdExchanger.com: What trends is Datran Media seeing from its digital media clients in 2009? SK: Datran Media monitors and reports on trends across media clients and advertisers, including responses to our annual industry survey. One of the biggest trends we […]
Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an […]
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options. […]
It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and others have solidified the position of the yield optimizer in the online display advertising ecosystem […]
