Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]
A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on them. The 2018 Nielsen Esports Fan Insights report includes behavior data from hundreds of esports gamers collected over the last year. These fans watched and participated in games like “League of Legends,” “Overwatch League,” “Fortnite” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Once, Going Twice … Later this year the FCC will hold two wireless-airwave auctions – the mechanism for telcos to license broadband spectrum from the government – and the Sept. 18 deadline for applicants is heating up the already boiling media M&A market. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow The Trends Mary Meeker delivered her famous “Internet Trends” deck (this one clocking at 294 slides) at Recode’s Code conference Wednesday. Smartphone adoption and internet user growth are slowing, but time spent online continues to rise. US adults spend on average 5.9 hours […]
