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»bad ads

Google Blocks A Lot Of Bad Ads; Fortnite Change Creates Opening For Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s... Continue reading »

by AdExchanger // May 1st, 2020 //
»
Google Blocked 1.7 Billion Bad Ads Last Year

Google identified 1.7 billion ads last year that violated its policies by deceiving users, containing malware or forcibly redirecting users to app stores. That amount is double the number it flagged in 2015. “Five years ago, we were a lot more analog in terms of how to capture bad traffic,” said John Brown, head of... Continue reading »

by Sarah Sluis // January 25th, 2017 //
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