• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»ad platform

Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return... Continue reading »
by James Hercher // August 30th, 2016 //
»
Rocket Fuel’s Plan To Weather The Next Big Shake-Out In Ad Tech

Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger's PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough... Continue reading »
by James Hercher // April 12th, 2016 //
»
Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim

Shaukat Shamim is CEO & Co-Founder of Permuto. AdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been involved in online advertising from the formation days of Internet. We had our... Continue reading »
by AdExchanger // October 14th, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges
  • Twitter's Sarah Personette: 'Business Is The Most Personal Thing In The World'
  • Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved