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Wall Street Bullish On ViacomCBS’s Streaming Ambitions; New CEO Gives IAB Tech Lab A Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS has done well enough out of the gate with its Paramount+ streaming service to inspire Wells Fargo to “move from... Continue reading »
by Monica Bhalla // September 23rd, 2021 //
»
App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit... Continue reading »
by Monica Bhalla // April 27th, 2020 //
»
Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return... Continue reading »
by James Hercher // August 30th, 2016 //
»
Rocket Fuel’s Plan To Weather The Next Big Shake-Out In Ad Tech

Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger's PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough... Continue reading »
by James Hercher // April 12th, 2016 //
»
Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim

Shaukat Shamim is CEO & Co-Founder of Permuto. AdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been involved in online advertising from the formation days of Internet. We had our... Continue reading »
by AdExchanger // October 14th, 2009 //
»
 

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