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»ad platform

Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return... Continue reading »
by James Hercher // August 30th, 2016 //
»
Rocket Fuel’s Plan To Weather The Next Big Shake-Out In Ad Tech

Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger's PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough... Continue reading »
by James Hercher // April 12th, 2016 //
»
Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim

Shaukat Shamim is CEO & Co-Founder of Permuto. AdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been involved in online advertising from the formation days of Internet. We had our... Continue reading »
by AdExchanger // October 14th, 2009 //
»

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