“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I had a wonderful conversation with Renee Horne, AVP, Social Business at USAA, at last week’s Merkle CRM Summit, in which she noted something that could make a […]
Monetizing apps in the iOS environment means playing by Apple’s rules, and occasionally adapting to changes in how those rules are enforced. Sometimes those changes can impact the way ads are served and tracked, as happened back in February when Apple (briefly) put a barbed wire fence around the use its Identifier For Advertising for […]
The world’s largest independent ad tech company broke character this week. Before snatching up Paris-based ad viewability firm Alenty, as AdExchanger was first to report, AppNexus had been historically inclined to build rather than buy owing to its strong engineering culture. But that may be changing as bargains present themselves in the form of mature […]
The underlying theme of SAP’s massive annual show SapphireNow in Orlando, Fla. this week was simplicity, or SAP’s lack thereof. CEO Bill McDermott heralded the dream of enabling the enterprise software company to “Run Simple,” while acknowledging the company’s skeptics. “Yes, I do realize there will be some of you, especially the pundits, who say we can’t,” […]
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability vendor Alenty for an undisclosed sum. The deal closed Monday, AppNexus confirmed to AdExchanger. Paris-based Alenty was founded in 2007 by CEO Laurent Nicolas and CTO Nicolas Thomas. It claims to […]
When T-Mobile discarded two-year customer contracts one year ago as part of its “Uncarrier” initiative, the company had to retool its enterprise to match the new business model, starting first with the marketing organization. With less of a “lock in” with consumers, communication could no longer be few and far between. Messaging could no longer […]
Online advertising-management provider Marin Software has acquired retargeting platform Perfect Audience for $22.8 million. The deal adds to Marin’s social media and display advertising retargeting arsenal and to the flurry of funding rounds, IPOs and acquisitions in the retargeting space over the past year. San Francisco-based Perfect Audience was founded under the Y Combinator seed accelerator program […]
Story updated with comments from Jay MacDonald of Digital Capital Advisors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired the marketing tech company last June. ExactTarget CEO and co-founder Scott Dorsey is exiting the company this summer (following former CMO Tim Kopp, CFO Steve Collins and Chief Administrative Officer […]
Datalogix nabbed $45 million in Series C funding, led by Wellington Management Company. This latest round brings its total to $111.5 million, according to CrunchBase. The company intends to use the funds to build out its product and attract more clients. The company’s main business is linking online consumer activity with offline shopping behavior. It is one of […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I just had a very interesting conversation with a reporter who’s trying to understand why so many publishers link “programmatic” to declines in ad revenue and/or profitability in […]
