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»AdColony

Welcome To Eric Seufert's Brain, Where It's All Mobile All The Time

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very... Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
iOS 14.5 Will Bring Challenges For Advertisers, But Also New Opportunities For Those Who Get It Right

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle.  With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the... Continue reading »
by AdExchanger Content Studio // March 11th, 2021 //
»
AdColony Is Being Acquired For $400 Million By Digital Turbine

Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software). The transaction is expected to close in March. Otello and Digital... Continue reading »
by Allison Schiff // February 26th, 2021 //
»
Grindr’s Data Is Sensitive, But Its Data-Sharing Practices Are The Norm In The App World

Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
AdColony Cuts More Jobs In The Name Of Profitability – But Can It Compete?

AdColony laid off roughly 10% of its US workforce late last week amid struggles to gain a foothold in the app-install space. Headcount now stands somewhere around 350. The cuts were across sales, IT, finance and product, including the chief product officer position. AdColony confirmed the layoffs, but not the exact number. The beleaguered mobile... Continue reading »
by Allison Schiff // September 24th, 2018 //
»
AdColony Cuts More Jobs, Doesn’t Plan To Hire A Permanent CEO

AdColony further trimmed its executive ranks this week in an effort to streamline the business and get to profitability. The mobile video ad network did away with at least five senior and mid-level roles in North America. AdColony’s former VP of performance, Tim O’Neil, who joined AdColony less than a year ago, was let go... Continue reading »
by Allison Schiff // April 6th, 2018 //
»
AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/Opera... Continue reading »
by Allison Schiff // December 21st, 2017 //
»
AdColony Cuts 125 Jobs, Shuts Down AdMarvel Ad Server And Mediation Business

AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid to focus its business on programmatic. The mobile video ad company said Monday that it will shutter most of AdMarvel, the mobile ad tech company it acquired in 2010. The ad exchange portion of AdMarvel... Continue reading »
by Allison Schiff // November 13th, 2017 //
»
Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce

Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with their food. The casual dining and sports bar chain worked with mobile video ad company AdColony to develop a game-like video ad experience featuring “Foodoo,” a voodoo doll with carrots for its... Continue reading »
by Allison Schiff // August 28th, 2017 //
»
Opera Mediaworks Is Changing Its Name – To AdColony

Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as of January. If the name’s familiar, that’s because it’s the mobile video ad network that Opera Mediaworks bought for around $350 million in 2014. Kassoy was CEO of AdColony at the time, and then joined... Continue reading »
by Allison Schiff // December 12th, 2016 //
»
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