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»AdColony

AdColony Cuts More Jobs In The Name Of Profitability – But Can It Compete?

AdColony laid off roughly 10% of its US workforce late last week amid struggles to gain a foothold in the app-install space. Headcount now stands somewhere around 350. The cuts were across sales, IT, finance and product, including the chief product officer position. AdColony confirmed the layoffs, but not the exact number. The beleaguered mobile... Continue reading »
by Allison Schiff // September 24th, 2018 //
»
AdColony Cuts More Jobs, Doesn’t Plan To Hire A Permanent CEO

AdColony further trimmed its executive ranks this week in an effort to streamline the business and get to profitability. The mobile video ad network did away with at least five senior and mid-level roles in North America. AdColony’s former VP of performance, Tim O’Neil, who joined AdColony less than a year ago, was let go... Continue reading »
by Allison Schiff // April 6th, 2018 //
»
AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/Opera... Continue reading »
by Allison Schiff // December 21st, 2017 //
»
AdColony Cuts 125 Jobs, Shuts Down AdMarvel Ad Server And Mediation Business

AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid to focus its business on programmatic. The mobile video ad company said Monday that it will shutter most of AdMarvel, the mobile ad tech company it acquired in 2010. The ad exchange portion of AdMarvel... Continue reading »
by Allison Schiff // November 13th, 2017 //
»
Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce

Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with their food. The casual dining and sports bar chain worked with mobile video ad company AdColony to develop a game-like video ad experience featuring “Foodoo,” a voodoo doll with carrots for its... Continue reading »
by Allison Schiff // August 28th, 2017 //
»
Opera Mediaworks Is Changing Its Name – To AdColony

Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as of January. If the name’s familiar, that’s because it’s the mobile video ad network that Opera Mediaworks bought for around $350 million in 2014. Kassoy was CEO of AdColony at the time, and then joined... Continue reading »
by Allison Schiff // December 12th, 2016 //
»
Apple Starts Blocking Some Apps For Rewarding Ad Views And Shares

Monetizing apps in the iOS environment means playing by Apple's rules, and occasionally adapting to changes in how those rules are enforced. Sometimes those changes can impact the way ads are served and tracked, as happened back in February when Apple (briefly) put a barbed wire fence around the use its Identifier For Advertising for... Continue reading »
by Zach Rodgers // June 9th, 2014 //
»

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