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»fiksu

Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do

It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter. On Monday, the mobile app marketing platform, which was acquired by private equity firm Noosphere in early June likely as part of a fire sale, announced that it’s splitting itself into four... Continue reading »
by Allison Schiff // July 25th, 2016 //
»
The Fiksu Acquisition In Four Words: ‘It’s Tough Out There’

With additional reporting by Sarah Sluis. Mobile app marketing platform Fiksu was quietly acquired last Wednesday by an obscure holding company for an undisclosed sum. But it’s a fate that could have been avoided. Fiksu’s cautionary tale has multiple chapters. It’s the story of what happens when a company pegs its future to the dynamics... Continue reading »
by Allison Schiff // June 6th, 2016 //
»
Apple Starts Blocking Some Apps For Rewarding Ad Views And Shares

Monetizing apps in the iOS environment means playing by Apple's rules, and occasionally adapting to changes in how those rules are enforced. Sometimes those changes can impact the way ads are served and tracked, as happened back in February when Apple (briefly) put a barbed wire fence around the use its Identifier For Advertising for... Continue reading »
by Zach Rodgers // June 9th, 2014 //
»
Apple Throws A Bone To App Marketers, Blesses IDFA For Attribution

Apple has given its tacit approval for the use of its Identifier for Advertising (IDFA) to attribute app installs and post-install actions. The development, welcomed by app marketers and their ad partners, comes two months after Apple spread fear in the app ecosystem by rejecting some apps that didn't adhere to a narrow ad serving... Continue reading »
by Zach Rodgers // April 11th, 2014 //
»
Fiksu: Mobile Retargeting Works Best With Hundreds Of Thousands Of Previous App Users

As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One such company is mobile app marketing firm Fiksu, which unveiled its retargeting tool on Thursday. Fiksu identifies groups of users to target ads using data sources such as Apple’s IDFA... Continue reading »
by Judith Aquino // January 10th, 2014 //
»
The Mobile Challenge: Targeting China’s Smartphone Users

Although China’s mobile users represent the world’s largest smartphone market (research firm IDC predicts China’s smartphone shipments will exceed 450 million in 2014), numerous challenges constrain non-Asian advertisers’ ability to get a foothold. Still, there’s recourse for advertisers looking to break into the Chinese market, largely in the form of partnerships. Chinese mobile advertising is... Continue reading »
by Judith Aquino // January 2nd, 2014 //
»
Q3 Update: Mobile RTB Expands With Tablets, iOS 7 Impacts App Marketing Costs

This year’s third quarter was marked by a lot of activity in the mobile ad space — several startups specializing in ad targeting, optimization, distribution and other services were snapped up, such as MoPub, JumpTap, Ad-X and EveryScreen Media. Marketers also continued to explore programmatic buying in mobile and saw Apple’s new iOS 7 drive... Continue reading »
by Judith Aquino // November 4th, 2013 //
»
In-App Ads: The Stakes Keep Rising For Facebook

In-app ad supply keeps growing as people spend more time with their devices. Last year 80% of time spent on a smartphones and tablets took place in apps, versus a mobile website, according to comScore. Of course mobile developers remain a prime source of demand in the in-app ad space. There are more than 1.5... Continue reading »
by Judith Aquino // October 2nd, 2013 //
»
Facebook App Monetizer LifeStreet Goes After Mobile Developers

LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal. The portal, which was launched today, is an extension of the company's current portal that is used by Facebook app developers to publish display... Continue reading »
by Judith Aquino // August 26th, 2013 //
»
Fiksu Q&A: Cost For Loyal App Users Continues To Rise

Given that the phrase "there's an app for that" seems to be true more often than not, drawing attention to a new mobile app is harder than ever. This is good news for Fiksu, a mobile marketing company that helps developers promote their apps. The company recently pushed out the latest version of its Fiksu... Continue reading »
by Judith Aquino // May 6th, 2013 //
»
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