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»Q3

Google Sees ‘Broad-Based’ Growth In Ad Spend

Google printed more money during its Q3 2020, with $46.2 billion in revenue, up 14% YoY. Most of that was from search, which netted $26.3 billion in Q3. YouTube advertising was $5 billion. In total, Google’s Q3 ad revenue was $37 billion. What’s driving that growth?  After a deceleration in the second quarter, Q3’s revenue… Continue reading »
by Ryan Joe // October 29th, 2020 //
»
Cardlytics Surges; Big Tech Invades Banking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strong Cards Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when… Continue reading »
by AdExchanger // November 14th, 2019 //
»
Political Ads Drive Q3 Earnings At CBS As It Reveals Data And Audience Platform

CBS is reaping the benefits of a politically-charged midterm election season. The broadcast titan told investors Thursday it exceeded its Q3 earnings forecasts. Total revenue increased 3% to $3.26 billion and quarterly earnings increased $1.24 per share, up from $1.11 per share in Q3 2017. This marks the fourth consecutive quarter in which CBS has… Continue reading »
by Rae Paoletta // November 2nd, 2018 //
»
Political Ad Spending Propels Comcast In Q3

Political advertising has been good to Comcast. Comcast’s cable advertising revenue increased 15.2% to $684 million in Q3, but that bump would have been just 0.6% without political advertising, the company disclosed Thursday. Meanwhile ad revenue at media division NBCUniversal was up (4.2% for its cable networks, 9.2% for broadcast). The increase was attributed to… Continue reading »
by Rae Paoletta // October 25th, 2018 //
»
DoubleClick Bid Manager Volume Doubled In Past Year, Google Q3 Revenue Up 20%

Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of revenue, for a total of $11.25 billion. Partner sites contributed $3.43 billion, or about 20%. Google’s O&O paid clicks (which include… Continue reading »
by Sarah Sluis // October 16th, 2014 //
»
Adobe’s Strong Q3: Marketing Cloud Wins, Uptick in ‘Large’ Deals

Adobe’s fiscal Q3 was relatively strong as the company reported $290 million in revenue for its Adobe Marketing Cloud portfolio of products, up from the $254.9 million recorded in Q3 last year. Adobe Systems’ total revenue was $1 billion in the quarter. Overall, Adobe Marketing Cloud cited strong customer adoption in the third quarter, counting British Sky, Ford Motor… Continue reading »
by Kelly Liyakasa // September 16th, 2014 //
»
Rocket Fuel’s Q3: Margins Edge Toward 60%

Rocket Fuel is sitting pretty in its first quarterly earnings report since going public in September. The company saw Q3 top-line revenue growth of 132%. Its customer base reached 938, up from 406 in the third quarter of 2012, and headcount grew to 552 – about on par with AppNexus. Press release. Impressive as those stats… Continue reading »
by Zach Rodgers // November 7th, 2013 //
»
ValueClick Will Sell O&O Sites, Roll Out DSP

ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a DSP, despite earlier claims that clients “wouldn’t move to a DSP; there’s not enough richness and personalization.” On the block are Investopedia, PriceRunner, Smarter.com, SymptomFind and CouponMountain.com. No word yet on the timeline… Continue reading »
by Zach Rodgers // November 5th, 2013 //
»
Q3 Update: Mobile RTB Expands With Tablets, iOS 7 Impacts App Marketing Costs

This year’s third quarter was marked by a lot of activity in the mobile ad space — several startups specializing in ad targeting, optimization, distribution and other services were snapped up, such as MoPub, JumpTap, Ad-X and EveryScreen Media. Marketers also continued to explore programmatic buying in mobile and saw Apple’s new iOS 7 drive… Continue reading »
by Judith Aquino // November 4th, 2013 //
»
 

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