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»Appia

The Mobile Challenge: Targeting China’s Smartphone Users

Although China’s mobile users represent the world’s largest smartphone market (research firm IDC predicts China’s smartphone shipments will exceed 450 million in 2014), numerous challenges constrain non-Asian advertisers’ ability to get a foothold. Still, there’s recourse for advertisers looking to break into the Chinese market, largely in the form of partnerships. Chinese mobile advertising is... Continue reading »

by Judith Aquino // January 2nd, 2014 //
»
 

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