Transparency could be a way for brands to differentiate. Because building trust with consumers is about more than telling them why your brand is great and expecting them to just believe it. “Trust is earned in drops, but lost by the bucketful,” said Forrester principal analyst Fatemeh Khatibloo at Forrester’s Marketing Forum on Wednesday in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Wilson, CEO and co-founder at Answer Media. After years of working with both advertisers and publishers, I’ve witnessed the often inharmonious relationships of the two sides. Advertisers want guaranteed […]
There’s nothing investors want to see more from Twitter than monthly active user (MAU) growth. It’s been the recurring theme every quarter since former CEO Dick Costolo flew the coop in June. The needle moved minutely this past quarter. Twitter told investors on Tuesday that its monthly active user base increased from 305 million last […]
About one year ago, GroupM quietly introduced a new structure designed to consolidate its real-time ad buying capabilities across programmatic, social, search and mobile. Called Connect, the new group appeared to be the WPP-owned media agency network’s answer to the growing need for programmatic decentralization of programmatic buying. We have seen that decentralization play out across […]
Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic ad serving across live, linear and on-demand programming marks a critical shift in the search giant’s strategy, which some industry insiders say was necessary to meet future business objectives. “Google will not […]
Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making an investment of its own with the creation of a digital magazine called Grow aimed at millennials. “We’re looking to satisfy a hunger our users have for financial content,” said Jeff Cruttenden, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. You might be surprised to hear these words in the same sentence, but compassion has been a core concept […]
With additional reporting by Allison Schiff. Scrap cat videos. Google wants a piece of the $70 billion linear TV ad pie – of which $300 million-plus and growing is addressable. As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters meeting in Las Vegas. Announcements […]
While publishers combatting the rise of ad blocking can select from a growing number of vendors who address the issue, many of the available solutions are largely the same. One group of offerings is designed to change user behavior. There are generally four methods: asking users to turn off ad blockers, blocking content when ad […]
YouTube is starting to measure the offline sales lift for consumers exposed to its viewable video ad format TrueView. Through a tool called DLX ROI Sales Lift for YouTube, developed in partnership with the Oracle Data Cloud, Google is telling CPG advertisers that its video ads not only have brand impact, but that they drive […]
