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»Nick Vale

Meet GroupM Connect, WPP’s Answer To The Mainstreaming Of Programmatic

About one year ago, GroupM quietly introduced a new structure designed to consolidate its real-time ad buying capabilities across programmatic, social, search and mobile. Called Connect, the new group appeared to be the WPP-owned media agency network’s answer to the growing need for programmatic decentralization of programmatic buying. We have seen that decentralization play out across… Continue reading »

by Alison Weissbrot // April 25th, 2016 //
»
 

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