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»Maxus

MEC CEO Tim Castree: Media Planning And Buying Is A Commodity

As automation takes hold of the advertising industry, media planning and buying agencies are being forced to take a cold, hard look in the mirror. “We’re dealing with a lot of forces of commoditization,” MEC CEO Tim Castree told AdExchanger. Castree is in a delicate spot. Following MEC’s merger with sister GroupM agency, Maxus, he’ll… Continue reading »
by Alison Weissbrot // June 27th, 2017 //
»
Will Cannes Look Any Different Next Year?

As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry. “If clients are using zero-based budgeting, let’s use it for Cannes,” WPP CEO Sir Martin… Continue reading »
by Alison Weissbrot // June 26th, 2017 //
»
GroupM Merges MEC And Maxus And Plans To Invest The Savings In mPlatform And Essence

WPP’s media buying unit GroupM said Thursday that it merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. The yet-to-be-named firm drives a billion dollars in revenue and will be led by MEC CEO Tim Castree. “Combining [MEC and Maxus] gives us scale but also flexibility to invest… Continue reading »
by Alison Weissbrot // June 1st, 2017 //
»
GroupM’s Lindsay Pattison On Transformation Within WPP

Maxus CEO Lindsay Pattison has a big job ahead of her as chief transformation officer at GroupM: transforming WPP’s mammoth services business into modern and agile solutions provider for clients. In her new role, which she assumed on Thursday, Pattison will lead change initiatives across WPP to ensure it remains relevant to clients as they… Continue reading »
by Alison Weissbrot // May 22nd, 2017 //
»
Vizio Suit Forces Agencies And Vendors To Rethink Their Use Of Smart-TV Data

The fallout from the Federal Trade Commission’s (FTC) litigation against smart TV manufacturer Vizio for “unfair and deceptive data-collection” practices didn’t end with its $2.2 million settlement in February. Separately, Vizio is also embroiled in a class-action lawsuit that industry insiders predict is far from over. These allegations stem from claims the smart TV manufacturer… Continue reading »
by Kelly Liyakasa // March 14th, 2017 //
»
Maxus Global CEO Lindsay Pattison Speaks To Agency Challenges

A tough global economy has given way to cost-conscious marketers, short-tenured CMOs and squeezed agencies. These are the challenges Maxus Global CEO Lindsay Pattison must work through as she sets the vision for the GroupM agency. “We are the challenger group in the family,” said UK-based Pattison. “We are more data-driven. We didn’t come out… Continue reading »
by Sarah Sluis // September 20th, 2016 //
»
Agencies Need Clients To Catch Up With Modern Marketing

Many agree there’s a great need for holding companies to integrate their media buying structure “horizontally”: to collaborate rather than compete across groups. Is it possible the obstacle lies not with the agency, but with the client? Executives from Dentsu Aegis, IPG, Havas, Omnicom and WPP took up the question at the Modern Marketing Summit… Continue reading »
by Alison Weissbrot // May 17th, 2016 //
»
Meet GroupM Connect, WPP’s Answer To The Mainstreaming Of Programmatic

About one year ago, GroupM quietly introduced a new structure designed to consolidate its real-time ad buying capabilities across programmatic, social, search and mobile. Called Connect, the new group appeared to be the WPP-owned media agency network’s answer to the growing need for programmatic decentralization of programmatic buying. We have seen that decentralization play out across… Continue reading »
by Alison Weissbrot // April 25th, 2016 //
»
Agency And Ad Tech Expertise Create A New Breed Of Marketing Talent

A handful of ad tech employees who started out at agencies are now returning to senior-level agency roles. And they’re bringing a particularly valuable blend of skills with them. According to Accuen CEO Megan Pagliuca, that initial agency experience is key. “There’s a big con of hiring people from ad tech [without an agency background]… Continue reading »
by Alison Weissbrot // March 17th, 2016 //
»
 

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