Elon Musk has expressed that his goal for Twitter is to create a safe platform for free speech that supports a democratic civilization. However, what does that really mean for Twitter’s advertisers and users, and how do we get there? It comes down to two factors, writes Sarah Rose, the SVP of international digital advertising at IPG’s Kinesso.
Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were […]
