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»sarah rose

As Cookies Crumble, Expect More First-Party Data And Privacy-Compliant Solutions

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. Our post-2020 “opt-in” ecosystem includes laws such as the EU’s General Date Protection Regulation, California’s Consumer Privacy Act and... Continue reading »
by AdExchanger // June 24th, 2019 //
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