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»sarah rose

The Future Of Measurement Is A Hodgepodge

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah Rose has some advice for marketers navigating the Great Identity Reset. In a phrase: Be self-reliant. “We’re leaning so much on these larger technology companies to lead the way and provide solutions for us, when... Continue reading »
by Zach Rodgers // July 22nd, 2021 //
»
As Cookies Crumble, Expect More First-Party Data And Privacy-Compliant Solutions

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. Our post-2020 “opt-in” ecosystem includes laws such as the EU’s General Date Protection Regulation, California’s Consumer Privacy Act and... Continue reading »
by AdExchanger // June 24th, 2019 //
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