Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.” Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/AdMob Deal Review The Wall Street Journal looks at the FTC’s inquiry into Google buying AdMob. From a distance, it appears that the U.S. Federal Trade Commission might scuttle the deal due to anti-trust concerns. The WSJ reports, “[The FTC] sent letters to AdMob’s […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Ben Barokas is Chief Revenue Officer of AdMeld, a publisher yield optimization company. The Publisher vs. Ad Network thread is among the industry’s oldest and most provocative. There’s been a requisite panel about it at nearly every conference over the past […]
Walter Knapp is COO of Lijit Networks, a search tool proving analytics to publishers and audience targeting to advertisers. AdExchanger.com: What problem is Lijit solving? It appears to be a couple of problems potentially. WK: You’re right there are really two problems that Lijit solves. The first is for publishers. If you think about it, […]
Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining’s new SiteInsights product which provides audience insights for a marketer’s campaigns. Read more. AdExchanger.com: Given Netmining’s terminology around “scoring,” do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Deal On ClickZ, Razorfish’s Matt Greitzer takes a look at real-time bidding and explains the audience-buying meaning: “Real-time bidding, for sure, represents an opportunity to extend micro-segmentation and price de-averaging to the extreme… But, marketers and agencies should be clear on where, […]
Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brightcove Gets $12 Million More Bringing its grand total to $99 million in venture capital raised (let’s pass the hat and get ’em up to an even $100 mil), Brightcove announced that it has raised $12 million led by existing investors Accel Partners and […]
