Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
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Deirdre Thomas
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Nielsen Claims Its Place In The TV Currency Race
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.
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Nielsen Won’t Sunset C3 And C7 Ratings Next Year
Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.
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The TV Industry Will (Finally) Shift To New Currencies In 2023
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.
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Panels And Publishers Have A Love-Hate Relationship; Google’s Sleeping On Its Scam Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting panels. In some cases, that also means revisiting Nielsen. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for […]