Warner Bros. Discovery’s Upfront Was All About Performance
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.
ARCHIVE FOR:
WBD upfront
-
-
Warner Bros. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming
Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company’s new streaming service, Max.
-
The TV Industry Will (Finally) Shift To New Currencies In 2023
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.