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»Claudio Marcus

Comcast Picks VideoAmp As The First Alt Measurement Provider To Use Its Data

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. Specifically, Comcast will license its viewership data to VideoAmp. “New types of TV and ad inventory have become much more widely available, including CTV and addressable linear,” said Claudio Marcus, VP of strategy at Comcast Advertising. “But… Continue reading »
by Alyssa Boyle // February 24th, 2022 //
»
Visible World Taps FourthWall To Support Addressable TV Ads

Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators’ set-top boxes. FourthWall Media purchased digital TV ad management platform Navic from Microsoft in May 2012. Following that deal, Navic was folded into FourthWall’s… Continue reading »
by David Kaplan // June 6th, 2013 //
»
 

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