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»Live Streaming

Paige Bilins, VP of video product management, Magnite
What’s Holding Back Live CTV Advertising?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Paige Bilins, VP of video product management at Magnite. Viewers have shifted a lot of their TV viewing to CTV for the convenience of an on-demand experience. Advertisers’ dollars have inevitably followed. But there’s still… Continue reading »
by AdExchanger Guest Columnist // January 6th, 2022 //
»
Mike Ong, VP of government relations, BIGO
For Livestreaming App BIGO Live, The Road To Revenue Is Paved With In-App Purchases

More likely than not, you’ve never heard of BIGO Live. But it’s one of the largest live streaming apps in APAC with around 400 million users across 150 countries. Launched in Singapore in 2016, BIGO Live now ranks No. 6 globally for downloads, ahead of Disney Plus and Twitch, according to Apptopia data for January… Continue reading »
by Allison Schiff // August 17th, 2020 //
»
TwitterTV? Twitter Makes The Case For Live At Its Inaugural NewFronts

Twitter’s first-ever NewFronts pitch to advertisers: We’re like TV for millennials. But do people really want to tune in to Twitter to watch long-form live-streaming content? Bloomberg, which announced an expanded live-streaming deal with Twitter on Monday, is betting on the fact that consumers are ready. “When we see millions of people go to Twitter… Continue reading »
by Allison Schiff // May 2nd, 2017 //
»
Twitter’s Hopes For Ad Revenue Growth Hinge On Video

Twitter has its work cut out. Stalling user growth and a rocky Q4 for ad revenue, which was down slightly year over year, present a particular sort of pickle: the need to buckle down on its key value prop. “People come to Twitter to see what’s happening in the world,” said Jean-Philippe Maheu, VP of… Continue reading »
by Allison Schiff // March 27th, 2017 //
»
Twitch: Any Experience Is Streamable – But Not Everything Is Monetizable

A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a dubious eyebrow. “That many people engage on Twitch? You’ve got to be kidding.’ That was the reaction,” said Simpson-Bint, who’s been with Twitch since 2011, three years before Amazon acquired the social gaming and live… Continue reading »
by Allison Schiff // December 22nd, 2016 //
»
There’s No Debate About It – Twitter Is Fired Up About Live-Streaming Video

The numbers are still being tallied, but Monday night’s presidential debate is likely Twitter’s largest live stream ever, according to Adam Bain, the company’s chief operating officer. Not that Bain wants to be braggadocious. It’s still early days for measurement, but Twitter is seeing audience growth. Twitter’s deal with the NFL to stream Thursday night… Continue reading »
by Allison Schiff // September 28th, 2016 //
»
GoDaddy Becomes The First Brand To Foray Into Programmatic Live Streaming

On Saturday, small businesses will get a chance to pitch ideas to a GoDaddy executive and other experts at the SheKnows Media conference. To drive viewers to the live-streamed event, GoDaddy will become the first brand to deploy a programmatic video live-stream ad unit from Traction Labs. The session is part of a sponsorship deal… Continue reading »
by James Hercher // August 4th, 2016 //
»
 

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