Nielsen Won’t Sunset C3 And C7 Ratings Next Year
Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.
Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.