Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege. Affiliate bucks often go to the more established players like Amazon or eBay. But in order to incentivize publishers to send traffic its […]
NBC is putting its money where its mouth is. The broadcaster on Thursday revealed it would commit to sell $1 billion in targeted media based on audience guarantees in time for the 2017-2018 upfront. Although that figure only represents about 17% of the estimated $6 billion NBC transacted through advance commitments last year, it’s […]
BuzzFeed set its stake in branded content back when display was king. Today, as publications derive an increasing share of their revenue from branded content, Chief Revenue Officer Lee Brown sees that competition creating a market. “More awareness and education in the marketplace creates more opportunity for everyone,” Brown said. “We’re excited about our share […]
YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s glitzy Brandcast event Thursday night in New York City. She cited MAGNA Global’s $250 million upfront commitment to Google Preferred as evidence of the shift of brand TV dollars to digital. YouTube […]
Sarah Sluis and Ryan Joe contributed. NBCUniversal’s $200 million investment in Vox Media and its expected (though unconfirmed) $200 million investment in BuzzFeed isn’t the big broadcaster’s first date with a digital publisher. It had a disastrous marriage with top women’s lifestyle publisher iVillage, which it acquired for $600 million in 2006 and eventually merged into […]
Remember StumbleUpon? The content discovery and social bookmarking site born in 2001 wants to go beyond its bread and butter, driving social shares and referrals to publisher sites. That means StumbleUpon is expanding into new channels – and with good reason. StumbleUpon had 30 million monthly active users in 2014, but that number pales in […]
On the opening day of advertiser NewFronts, BuzzFeed and Bloomberg Media were clear about their intentions: They’re pursuing video. Aggressively. At its Monday event in New York, BuzzFeed said it will release by the year’s end a proprietary tool called Pound, designed to show advertisers how BuzzFeed stories and video content travel across the web. […]
Publishers don’t just brag about their content anymore – they talk about their technology, which amplifies their voices in a world of social sharing, content recommendations and sorting algorithms. But what’s the balance between being a technology company and content creator? On the eve of the Industry Preview conference, AdExchanger asked three of the panelists […]
“Remember, I’m on day five,” Greg Coleman said on Friday. The former president of Criteo, which went public earlier this year, recently hopped aboard BuzzFeed, where he’ll serve as president and on the board of directors. The switch reunites Coleman with many of his old co-workers at Huffington Post, including BuzzFeed CEO Jonah Peretti. Shortly […]
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and LBi last February, was out in full force as a partner on AOL’s original content, Google Preferred and, at its own NewFront Thursday, as a partner to publishers and tech […]
