»Podcast | The Big Story
It’s been quite the news cycle. Microsoft might buy TikTok. Facebook is still a money-making machine (but look out, IDFA is coming). Google’s ad revenue dropped for the first time in the company’s history. And the in-housing trend is here to stay. Never a dull moment in the ad industry.
CMPs are hot in the headlines right now, given data privacy legislation, such as the GDPR in Europe and the CCPA in California – but are CMPs all they’re cracked up to be? They are, but it depends on client expectations. Also in this episode: A rapid-fire rundown on earnings reports from McDonald’s, Coca-Cola, American Airlines, Delta, Publicis, the holding companies and everyone’s favorite retargeter, Criteo.
Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network?
As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon, The Trade Desk, MediaMath and Verizon Media.
Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and YouTube.
Google unveiled its take fees for three of its solutions. We'll dive into what they are and why it's significant that Google is releasing this information now. Also, we'll delve into the Great Facebook Advertiser Boycott of July 2020.
Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.
Google released its sellers.json file - but it's only 5% complete. What's missing, and why? Also, we'll look at Adobe's plan to get rid of managed services in its Advertising Cloud, and the merging of Disney and Hulu ad tech teams. Finally, we'll dig into the newest ad spend forecasts from Magna and GroupM.
The country is reopening. Hurrah? In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states. Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people from voting plays a big role.
In the wake of the nationwide protests, sparked by the murder of George Floyd at the hands of Minneapolis police, we'll look at the role digital media has played in shaping the country as it is today. Later in the episode, we'll break down what the DoJ is asking as it builds its antitrust case against Google.
Forrester released its second evaluation of major media agencies. This week, principal analyst Jay Pattisall drops in to break down the findings. Also in this episode: How should marketers think about the nuances of the video game audience?
With AppLovin buying MachineZone, is it on its way to amassing a Google-like empire in the mobile apps world? Also, we'll look at other walled garden acquisitions, like Twitter buying CrossInstall and Facebook buying GIPHY. Speaking of the book of faces, we'll tell you how its new ecom endeavor is different from what it's tried in the past, and we'll discuss what Walmart's and Target's earnings portend about the future of retail.
AdExchanger welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into ISBA's recent report on supply chain transparency. What exactly is in that "unknown delta" anyway?
Xandr, recently folded into WarnerMedia, entered the world in 2018 with grand aspirations. But the complexities of the TV market and external pressure on AT&T's business have made its goals more modest. Also, we'll look at how BOPIS - buy online, pick up in-store - has become the new hotness during the pandemic.
In this episode, the team looks at Google's Q1, and what's likely to come in Q2. And speaking of Google, what's up with its new policy having advertisers prove their identity and location? Also, we'll look at how political campaigning has changed, and how specifically the upfronts will be transformed following a year without them.
Facing a surge in bids and the costs needed to process them, The Trade Desk has asked exchanges to stop sending duplicate requests. This week, the team looks at how this development might impact publishers, ad buyers and exchanges. Also, we'll examine the state of publisher CPMs.
The gang welcomes special guest Martin Kihn, SVP of marketing strategy at Salesforce Marketing Cloud, who dives into how you can stay resilient during this tough time. Also, we'll look at how the pandemic has accelerated the agency holding companies' transformations.
Everything is canceled, from live sports to affiliate networks that link to Amazon. In this episode, we look at what Amazon is doing and why. Then, since we can't watch sports, we talk about it - at least, the advertising commitments that have gone into it. What happens to all that money now?
Google's Ads Data Hub is beta testing some new audience activation features. We'll get into what those features are, the extent to which they're available and how it all works. Also, the economic fallout from the pandemic is hitting digital advertising hard. We'll give you an overview of what companies are doing to survive.
Apple's Safari browser will quash all workarounds. In light of the pandemic, a W3C business group will ask Google to extend Chrome's two-year timeline for third-party cookie deprecation. We also look at some early ad spend projections, and how the growing OOH industry hit a COVID-19 wall.
Checking in from our respective quarantines, the AdExchanger team looks at how the pandemic has put digital media in flux, which changing consumer patterns caused by our new normal might be permanent, and examines some data privacy concessions that GDPR makes to accommodate an outbreak.
Oh God, the Coronavirus is still here. This week, the team looks at how ‘social distancing’ affects an industry built around personal relationships and networking. Plus, we look at why publishers are seeing an uptick in vendor outreach, and we examine whether LiveRamp will survive the cookie apocalypse.
The impact of COVID-19 is felt around the world, including the advertising/marketing industry. Plus, we look at how SSPs and holding companies are sidling closer together.
Differential privacy is a geeky technique designed to protect large consumer data sets. This week on The Big Story, we talk about what it means for advertising’s future. Also, we examine how the local TV market, stricken with declining ratings and fragmented consumption patterns, is embracing automation.
Michael Bloomberg's money has carried him far, though it couldn't buy a great debate. We'll look at what his money has wrought. Also, what's up with retailers like Walmart and Kroger, and consumer tech companies like Roku and Vizio, betting big on selling media?
The IAB has a proposal to rearchitect how identity is handled online. But will it fly? Also, what will happen when (probably not if) mobile IDs go out the window as well? We'll also give you the latest on the CCPA.
YouTube reveals its revenues, Disney Plus snatches up subscribers, and Walmart Media Group hosts a bakeoff. Also, what's the maato with Smaato?
The Big Story is LIVE at AdExchanger's Industry Preview, with special guests CafeMedia cofounder and EVP Paul Bannister and a recurring appearance from Beeswax cofounder and CEO Ari Paparo. What will the future hold, when Chrome stops supporting cookies?
Can NBCU's Peacock fly? The team looks at the streaming service's ad strategy and the economics of streaming. And, following a disappointing earnings call, CEO Reed Hastings outlined why Netflix would never show ads.
Chrome's going to end third-party cookies within two years. We have a lot to talk about. Special guest, Beeswax CEO Ari Paparo, helps us sort through the mess.
This week, we talk about the vibe at CES 2020 - and debate Amazon vs. Walmart. At least, in terms of advertising ambitions.
A new decade dawns! This week, we look back at the biggest events of the last ten years, and some of its most influential personalities - whose impact will be felt in the years ahead.
Has the TV bubble burst? Why is Vizio now selling media? And while there's no advertising on Netflix, how can brands work with it?
Amazon is widely regarded as the third leg of the triopoly. But can it ever catch up to Google and Facebook?
Before you carve the turkey, you need to give thanks. And this week on The Big Story, the ad tech community raises a glass to all it has to be thankful for.
Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction solutions?
The cookie countdown has everyone confused. How will it actually affect the ad industry? No one can agree, and everyone has an agenda. Also, we look at TikTok's late mover advantage.
Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous to go alone? Take this episode of The Big Story to learn more.
Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.
The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?
Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.
Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?
This week, the team delves into Elizabeth Warren's rhetoric to break up Facebook. We also look at her unusual political campaign strategy. And finally, agencies are learning that the union between data and creativity needs a lot of marriage counseling.
Oracle restructures Oracle Data Cloud, laying off between 10%-15% of staffers. Google restructures its ad business units, and DoubleClick vets are no longer in charge of the display business. What's going on, and what do these two transformations have in common?
The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need to think about before the law comes into effect.
After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?
Cookies: Can’t live with ‘em, can’t live without ‘em. Well, depends on who you ask, and the experts disagree. This week, we go headlong into the heated debate on the value of cookie tracking, and take a look at the super-sized media budgets of Big Tech platforms.
Amazon is beta testing a clean room. What does it offer, and how does it compare to clean room setups offered by Google and Facebook?
This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable advertising.
Viacom and CBS have gotten back together. What does this mean for advanced advertising? For streaming? For content? For everything? Also, the Democratic candidates have created an absurd direct response feeding frenzy, as they each try to amass enough donors to qualify for the September debates. We'll hop into a shark cage and descend like chum into the waters to scope out the situation.
That is the question. Whether 'tis nobler in the mind to suffer the slings and arrows of GDPR, or to take arms against a sea of troubles and turn to contextual data instead. This week on The Big Story, we look at the future of RTB, and apologize to William Shakespeare.
This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust investigations into Facebook. But what's the difference? Finally, we look at the rise and fall and perhaps rise again of the ad tech startup Ad/Fin.
The Trade Desk stares down Google. The FTC takes a chunk out of Facebook. TikTok invades #Area51.
News Corp.'s Stephanie Layser makes a guest appearance to dig into the explosive column she wrote about Google's Unified Pricing rule changes, and the effect they might have on the publisher community.
We all want quality in our lives, and our ad inventory. Tune in to hear about a new way to get it. Also, we'll discuss all of the newcomers, and some oldcomers, who are jockeying to grab a bit of LiveRamp's onboarding business.
In this episode of The Big Story, the team looks back at the year so far, and looks forward at the year to come. Happy 4th!
Data Plus Math acquired by LiveRamp! ACR data from smart TVs in play! The regulatory environment! Add them all up and you get... The Big Story podcast.
What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of Creativity, which, in recent years, has seemed more like a tech showcase.
TV buying is changing and, goodness, it seems we’re in the storm before the calm. Tune in to find out what AT&T's Xandr is up to, what Google is up to and to hear about a new company founded by ad tech vets that just made its way out of stealth.
The rumors were true: Amazon bought Sizmek's ad server and DCO. Now what?
LinkedIn bought Drawbridge. Wait, what? Also, happy birthday to GDPR. How much did the party cost the ad industry?
This week, it's a Big Story-palooza, as the team looks at Brian O'Kelley's Senate Judiciary testimony, how the walled gardens are able to mark up publisher inventory, Google's cloud strategy and data fragmentation in TV. Take a deep breath and dive in.
There was actually news at the upfronts this year, with Disney taking operational control of Hulu and Xandr availing AT&T data beyond WarnerMedia O&O properties. Also, a primer on fingerprinting.
New privacy policies for Chrome? Fortunately for advertisers, they're not as drastic as they could be, at least for now.
Tune in this week to “The Big Story” as we explore Google's slowing growth rate and the changing advertising ecosystem.
Tune in this week to “The Big Story” as we explore why publisher are peeved with Google and the war to aggregate TV inventory.
Tune in this week to “The Big Story” as we explore Publicis Groupe buying Epsilon and more Sizmek fallout.
Tune in this week to “The Big Story” as we explore the regulation of dark patterns and IBM exiting marketing clouds.
Tune in this week to “The Big Story” as we explore the latest news on Google, Sizmek and Oracle Data Cloud.
Tune in this week to “The Big Story” as we explore the current state of affairs for agencies.
Tune in this week to “The Big Story” as we explore CTV purchasing rights and GDPR's continued ripple effects.
Tune in this week to “The Big Story” as we explore the meaning behind Google's shift to a first-price auction model for it's Ad Manager product.
Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.
This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.
This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend.
On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership Summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies.
This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.
The past couple of months have been big for TV...Netflix et al. are hyping up their shows. But the most interesting news, at least for advertisers, isn’t what’s on the screen – it’s all the maneuvering that’s happening behind it.
On Monday, France’s Commission nationale de l'informatique et des libertés (CNIL) levied a 57 million euro fine on Google for failing to comply with GDPR. Allison Schiff wrote a thorough report on the situation, but there’s way more to be said – and way more was said this week on “The Big Story.”
On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty altar of the Consumer Electronics Gods, the AdExchanger editors return to dish on developments within the giant cluster.
This week on “The Big Story,” the AdExchanger team previews CES, from Google’s attempt to push its Assistant into more products and more homes to Apple’s attempt to establish itself as a bastion of consumer privacy – a claim that, let’s face it, might have some problems.
This week on “The Big Story,” the AdExchanger team takes a look at what they expect will happen in some of the areas experiencing the biggest transformations – from TV and video to publishing and, yes, regulation.
Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar transformations as supply-side ad tech becomes more constrained.
This week on “The Big Story,” the AdExchanger team looks at what WPP CEO Mark Read has done, what Read still might do, and what he’s up against.
From peanut to coconut to coco de mer, the AdExchanger team examines Martin Sorrell’s agricultural improbability on this week’s “The Big Story.”
This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.
This week on “The Big Story,” the gang looks at Jerry Buhlmann’s surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.
This week on “The Big Story,” we look at how the application of polling data has changed over the past two years and why, this time, it was a better predictor of the final results. Between trolls and landline users, pollsters are at least more aware of variables that can throw off their predictions.
This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and Facebook’s ad offerings.
In “The Big Story,” the AdExchanger team unpacks how Twitch could factor into Amazon’s next big ad agenda. The platform certainly has the potential to become the next YouTube, where users and influencers can upload and monetize their own videos.
This week on “The Big Story,” the AdExchanger team looks at the state of trust in ad tech.
No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.
Tune in to this week’s episode of “The Big Story” as we unpack the issues that might have left you scratching your head – and come away not just educated, but entertained as well.
AdExchanger editors put on their trench boots and waded through the confetti – but not to cover all the keynote celebrity speakers. Both AT&T and Salesforce have made big acquisitions to turn their respective galleons toward shining new horizons.
The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week on “The Big Story,” the team investigates the baffling situation of the missing media agencies.
The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google.
Join us for the next 20 minutes as the AdExchanger team discusses what’s at stake for WPP and Nike.
This discussion about branding focuses on a trend, two years in the making, of brands hiring data-driven user-acquisition experts from gaming apps.
This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.
In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.
This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.
In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.
In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.
In the second episode of “The Big Story,” the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.
In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.