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Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous to go alone? Take this episode of The Big Story to learn more.
Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.
The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?
Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.
Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?
This week, the team delves into Elizabeth Warren's rhetoric to break up Facebook. We also look at her unusual political campaign strategy. And finally, agencies are learning that the union between data and creativity needs a lot of marriage counseling.
Oracle restructures Oracle Data Cloud, laying off between 10%-15% of staffers. Google restructures its ad business units, and DoubleClick vets are no longer in charge of the display business. What's going on, and what do these two transformations have in common?
The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need to think about before the law comes into effect.
After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?
Cookies: Can’t live with ‘em, can’t live without ‘em. Well, depends on who you ask, and the experts disagree. This week, we go headlong into the heated debate on the value of cookie tracking, and take a look at the super-sized media budgets of Big Tech platforms.
Amazon is beta testing a clean room. What does it offer, and how does it compare to clean room setups offered by Google and Facebook?
This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable advertising.
Viacom and CBS have gotten back together. What does this mean for advanced advertising? For streaming? For content? For everything? Also, the Democratic candidates have created an absurd direct response feeding frenzy, as they each try to amass enough donors to qualify for the September debates. We'll hop into a shark cage and descend like chum into the waters to scope out the situation.
That is the question. Whether 'tis nobler in the mind to suffer the slings and arrows of GDPR, or to take arms against a sea of troubles and turn to contextual data instead. This week on The Big Story, we look at the future of RTB, and apologize to William Shakespeare.
This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust investigations into Facebook. But what's the difference? Finally, we look at the rise and fall and perhaps rise again of the ad tech startup Ad/Fin.
The Trade Desk stares down Google. The FTC takes a chunk out of Facebook. TikTok invades #Area51.
News Corp.'s Stephanie Layser makes a guest appearance to dig into the explosive column she wrote about Google's Unified Pricing rule changes, and the effect they might have on the publisher community.
We all want quality in our lives, and our ad inventory. Tune in to hear about a new way to get it. Also, we'll discuss all of the newcomers, and some oldcomers, who are jockeying to grab a bit of LiveRamp's onboarding business.
In this episode of The Big Story, the team looks back at the year so far, and looks forward at the year to come. Happy 4th!
Data Plus Math acquired by LiveRamp! ACR data from smart TVs in play! The regulatory environment! Add them all up and you get... The Big Story podcast.
What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of Creativity, which, in recent years, has seemed more like a tech showcase.
TV buying is changing and, goodness, it seems we’re in the storm before the calm. Tune in to find out what AT&T's Xandr is up to, what Google is up to and to hear about a new company founded by ad tech vets that just made its way out of stealth.
The rumors were true: Amazon bought Sizmek's ad server and DCO. Now what?
LinkedIn bought Drawbridge. Wait, what? Also, happy birthday to GDPR. How much did the party cost the ad industry?
This week, it's a Big Story-palooza, as the team looks at Brian O'Kelley's Senate Judiciary testimony, how the walled gardens are able to mark up publisher inventory, Google's cloud strategy and data fragmentation in TV. Take a deep breath and dive in.
There was actually news at the upfronts this year, with Disney taking operational control of Hulu and Xandr availing AT&T data beyond WarnerMedia O&O properties. Also, a primer on fingerprinting.
New privacy policies for Chrome? Fortunately for advertisers, they're not as drastic as they could be, at least for now.
Tune in this week to “The Big Story” as we explore Google's slowing growth rate and the changing advertising ecosystem.
Tune in this week to “The Big Story” as we explore why publisher are peeved with Google and the war to aggregate TV inventory.
Tune in this week to “The Big Story” as we explore Publicis Groupe buying Epsilon and more Sizmek fallout.
Tune in this week to “The Big Story” as we explore the regulation of dark patterns and IBM exiting marketing clouds.
Tune in this week to “The Big Story” as we explore the latest news on Google, Sizmek and Oracle Data Cloud.
Tune in this week to “The Big Story” as we explore the current state of affairs for agencies.
Tune in this week to “The Big Story” as we explore CTV purchasing rights and GDPR's continued ripple effects.
Tune in this week to “The Big Story” as we explore the meaning behind Google's shift to a first-price auction model for it's Ad Manager product.
Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.
This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.
This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend.
On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership Summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies.
This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.
The past couple of months have been big for TV...Netflix et al. are hyping up their shows. But the most interesting news, at least for advertisers, isn’t what’s on the screen – it’s all the maneuvering that’s happening behind it.
On Monday, France’s Commission nationale de l'informatique et des libertés (CNIL) levied a 57 million euro fine on Google for failing to comply with GDPR. Allison Schiff wrote a thorough report on the situation, but there’s way more to be said – and way more was said this week on “The Big Story.”
On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty altar of the Consumer Electronics Gods, the AdExchanger editors return to dish on developments within the giant cluster.
This week on “The Big Story,” the AdExchanger team previews CES, from Google’s attempt to push its Assistant into more products and more homes to Apple’s attempt to establish itself as a bastion of consumer privacy – a claim that, let’s face it, might have some problems.
This week on “The Big Story,” the AdExchanger team takes a look at what they expect will happen in some of the areas experiencing the biggest transformations – from TV and video to publishing and, yes, regulation.
Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar transformations as supply-side ad tech becomes more constrained.
This week on “The Big Story,” the AdExchanger team looks at what WPP CEO Mark Read has done, what Read still might do, and what he’s up against.
From peanut to coconut to coco de mer, the AdExchanger team examines Martin Sorrell’s agricultural improbability on this week’s “The Big Story.”
This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.
This week on “The Big Story,” the gang looks at Jerry Buhlmann’s surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.
This week on “The Big Story,” we look at how the application of polling data has changed over the past two years and why, this time, it was a better predictor of the final results. Between trolls and landline users, pollsters are at least more aware of variables that can throw off their predictions.
This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and Facebook’s ad offerings.
In “The Big Story,” the AdExchanger team unpacks how Twitch could factor into Amazon’s next big ad agenda. The platform certainly has the potential to become the next YouTube, where users and influencers can upload and monetize their own videos.
This week on “The Big Story,” the AdExchanger team looks at the state of trust in ad tech.
No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.
Tune in to this week’s episode of “The Big Story” as we unpack the issues that might have left you scratching your head – and come away not just educated, but entertained as well.
AdExchanger editors put on their trench boots and waded through the confetti – but not to cover all the keynote celebrity speakers. Both AT&T and Salesforce have made big acquisitions to turn their respective galleons toward shining new horizons.
The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week on “The Big Story,” the team investigates the baffling situation of the missing media agencies.
The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google.
Join us for the next 20 minutes as the AdExchanger team discusses what’s at stake for WPP and Nike.
This discussion about branding focuses on a trend, two years in the making, of brands hiring data-driven user-acquisition experts from gaming apps.
This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.
In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.
This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.
In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.
In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.
In the second episode of “The Big Story,” the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.
In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.