»Podcast | The Big Story

The Big Story PodcastOur new weekly podcast, hosted by the AdExchanger editorial team, will feature roundtable discussion on the week's top news stories.

New and previously published episodes will be available on this page.  Additionally, listeners can easily subscribe via the channels below.

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Episodes

The Big Story is Sponsored by SpotX.

E68 - The Path Forward For Criteo And Viant

Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous to go alone? Take this episode of The Big Story to learn more.

E67 - I Wish I Knew How To Quit You

Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.

E66 - It's A Dataxu Out There!

The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?

E65 - Rapid Fire Rounds

Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.

E64 - G Is For Privacy, P&G Is For Frequency Capping

Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?

E63 - Warren's War On Facebook

This week, the team delves into Elizabeth Warren's rhetoric to break up Facebook. We also look at her unusual political campaign strategy. And finally, agencies are learning that the union between data and creativity needs a lot of marriage counseling.

E62 - Oracle And Google Roll With The Punches

Oracle restructures Oracle Data Cloud, laying off between 10%-15% of staffers. Google restructures its ad business units, and DoubleClick vets are no longer in charge of the display business. What's going on, and what do these two transformations have in common?

E61 - How The CCPA Will Affect Your Life

The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need to think about before the law comes into effect.

E60 - The Great Ad Tech Reformation 

After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?

E59 - The Cookie Rumbles

Cookies: Can’t live with ‘em, can’t live without ‘em. Well, depends on who you ask, and the experts disagree. This week, we go headlong into the heated debate on the value of cookie tracking, and take a look at the super-sized media budgets of Big Tech platforms.

E58 - Cleanliness Is Next To Platform Data

Amazon is beta testing a clean room. What does it offer, and how does it compare to clean room setups offered by Google and Facebook?

E57 - Targeting Targeted

This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable advertising.

E56 - Sizing Up The Competition

Viacom and CBS have gotten back together. What does this mean for advanced advertising? For streaming? For content? For everything? Also, the Democratic candidates have created an absurd direct response feeding frenzy, as they each try to amass enough donors to qualify for the September debates. We'll hop into a shark cage and descend like chum into the waters to scope out the situation.

E55 - RTB, R Not TB

That is the question. Whether 'tis nobler in the mind to suffer the slings and arrows of GDPR, or to take arms against a sea of troubles and turn to contextual data instead. This week on The Big Story, we look at the future of RTB, and apologize to William Shakespeare.

E54 - The Fire That Burns Brightest

This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust investigations into Facebook. But what's the difference? Finally, we look at the rise and fall and perhaps rise again of the ad tech startup Ad/Fin.

E53 - Ad Tech Fight Club

The Trade Desk stares down Google. The FTC takes a chunk out of Facebook. TikTok invades #Area51.

E52 - Layser Sights

News Corp.'s Stephanie Layser makes a guest appearance to dig into the explosive column she wrote about Google's Unified Pricing rule changes, and the effect they might have on the publisher community.

E51 - Here Comes A New Challenger

We all want quality in our lives, and our ad inventory. Tune in to hear about a new way to get it. Also, we'll discuss all of the newcomers, and some oldcomers, who are jockeying to grab a bit of LiveRamp's onboarding business.

E50 - The Summer Of Uncertainty

In this episode of The Big Story, the team looks back at the year so far, and looks forward at the year to come. Happy 4th!

E49 - June 27, 2019 - Data Plus Math Plus ACR Plus Regulation

Data Plus Math acquired by LiveRamp! ACR data from smart TVs in play! The regulatory environment! Add them all up and you get... The Big Story podcast.

E48 - June 20, 2019 - The Pod-Cannes

What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of Creativity, which, in recent years, has seemed more like a tech showcase.

E47 - June 13, 2019 - Tumultuous TV!

TV buying is changing and, goodness, it seems we’re in the storm before the calm. Tune in to find out what AT&T's Xandr is up to, what Google is up to and to hear about a new company founded by ad tech vets that just made its way out of stealth.

E46 - June 6, 2019 - Amazon Gets (Ad) Served

The rumors were true: Amazon bought Sizmek's ad server and DCO. Now what?

E45 - May 30, 2019 - A Home For Drawbridge, A Birthday For GDPR

LinkedIn bought Drawbridge. Wait, what? Also, happy birthday to GDPR. How much did the party cost the ad industry?

E44 - May 22, 2019 - Who Dares Wins

This week, it's a Big Story-palooza, as the team looks at Brian O'Kelley's Senate Judiciary testimony, how the walled gardens are able to mark up publisher inventory, Google's cloud strategy and data fragmentation in TV. Take a deep breath and dive in.

E43 - May 15, 2019 - Upfronting And Fingerprinting

There was actually news at the upfronts this year, with Disney taking operational control of Hulu and Xandr availing AT&T data beyond WarnerMedia O&O properties. Also, a primer on fingerprinting.

E42 - May 8, 2019 - Google-Fu

New privacy policies for Chrome? Fortunately for advertisers, they're not as drastic as they could be, at least for now.

E41 - May 2, 2019 - Strange New World

Tune in this week to “The Big Story” as we explore Google's slowing growth rate and the changing advertising ecosystem.

E40 - April 25, 2019 - United We Stand

Tune in this week to “The Big Story” as we explore why publisher are peeved with Google and the war to aggregate TV inventory.

E39 - April 18, 2019 - Stack That Cash

Tune in this week to “The Big Story” as we explore Publicis Groupe buying Epsilon and more Sizmek fallout.

E38 - April 11, 2019 - The Great Escapes

Tune in this week to “The Big Story” as we explore the regulation of dark patterns and IBM exiting marketing clouds.

E37 - April 4, 2019 - Riding Eternal, Shiny And Chrome

Tune in this week to “The Big Story” as we explore the latest news on Google, Sizmek and Oracle Data Cloud.

E36 - March 28, 2019 - Agencies And The Supply Side

Tune in this week to “The Big Story” as we explore the current state of affairs for agencies.

E35 - March 21, 2019 - Spring Forward, Fall Back

Tune in this week to “The Big Story” as we explore CTV purchasing rights and GDPR's continued ripple effects.

E34 - March 14, 2019 - Google's On First

Tune in this week to “The Big Story” as we explore the meaning behind Google's shift to a first-price auction model for it's Ad Manager product.

E33 - March 7, 2019 - Boiler Room

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

E32 - February 28, 2019 - Falling Down

This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.

E31 - February 21, 2019 - DTC Principles Come To Big Brands

This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend.

E30 - February 14, 2019 - Is IAB DTC?

On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership Summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies.

E29 - February 7, 2019 - Blood In The Water

This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.

E28 - January 31, 2019 - Must See TV

The past couple of months have been big for TV...Netflix et al. are hyping up their shows. But the most interesting news, at least for advertisers, isn’t what’s on the screen – it’s all the maneuvering that’s happening behind it.

E27 - January 22, 2019 - A Funny Thing Happened On The Way To France

On Monday, France’s Commission nationale de l'informatique et des libertés (CNIL) levied a 57 million euro fine on Google for failing to comply with GDPR. Allison Schiff wrote a thorough report on the situation, but there’s way more to be said – and way more was said this week on “The Big Story.”

E26 - January 16, 2019 - This Episode Brought To You By The Letters CES And PMP

On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty altar of the Consumer Electronics Gods, the AdExchanger editors return to dish on developments within the giant cluster.

E25 - January 9, 2019 - The Data Deluge At CES

This week on “The Big Story,” the AdExchanger team previews CES, from Google’s attempt to push its Assistant into more products and more homes to Apple’s attempt to establish itself as a bastion of consumer privacy – a claim that, let’s face it, might have some problems.

E24 - January 2, 2019 - All Hail 2019!

This week on “The Big Story,” the AdExchanger team takes a look at what they expect will happen in some of the areas experiencing the biggest transformations – from TV and video to publishing and, yes, regulation.

E23 - December 19, 2018 - Closing Out The Year With OpenX And Google

Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar transformations as supply-side ad tech becomes more constrained.

E22 - December 13, 2018 - WPP’s Big Plan

This week on “The Big Story,” the AdExchanger team looks at what WPP CEO Mark Read has done, what Read still might do, and what he’s up against.

E21 - December 5, 2018 - Sir Martin Sorrell’s Botanical Curiosity

From peanut to coconut to coco de mer, the AdExchanger team examines Martin Sorrell’s agricultural improbability on this week’s “The Big Story.”

E20 - November 28, 2018 - Fuel For The Holidays

This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.

E19 - November 14, 2018 - DTC Disrupts The Competition

This week on “The Big Story,” the gang looks at Jerry Buhlmann’s surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.

E18 - November 7, 2018 - Thus Spoke The Electorate

This week on “The Big Story,” we look at how the application of polling data has changed over the past two years and why, this time, it was a better predictor of the final results. Between trolls and landline users, pollsters are at least more aware of variables that can throw off their predictions.

E17 - November 1, 2018 - Planting Seeds In The Walled Gardens

This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and Facebook’s ad offerings.

E16 - October 25, 2018 - Twitchy Trigger Finger

In “The Big Story,” the AdExchanger team unpacks how Twitch could factor into Amazon’s next big ad agenda. The platform certainly has the potential to become the next YouTube, where users and influencers can upload and monetize their own videos.

E15 - October 18, 2018 - You Trust Me, Right?

This week on “The Big Story,” the AdExchanger team looks at the state of trust in ad tech.

E14 - October 11, 2018 - Investigations, Valuations, Valedictions

No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.

E13 - October 4, 2018 - The Quest For Quality

Tune in to this week’s episode of “The Big Story” as we unpack the issues that might have left you scratching your head – and come away not just educated, but entertained as well.

E12 - September 27, 2018 - Fall Into Festival Season

AdExchanger editors put on their trench boots and waded through the confetti – but not to cover all the keynote celebrity speakers. Both AT&T and Salesforce have made big acquisitions to turn their respective galleons toward shining new horizons.

E11 - September 20, 2018 - The Strange Case Of The Vanishing Media Agencies

The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week on “The Big Story,” the team investigates the baffling situation of the missing media agencies.

E10 - September 13, 2018 - Snap Judgements And A Broken Oath

The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google.

E9 - September 6, 2018 - New Faces In Challenging Places

Join us for the next 20 minutes as the AdExchanger team discusses what’s at stake for WPP and Nike.

E8 - August 30, 2018 - Brand-ishing New Tricks And Old

This discussion about branding focuses on a trend, two years in the making, of brands hiring data-driven user-acquisition experts from gaming apps.

E7 - August 23, 2018 - Bid Crashing

This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.

E6 - August 16, 2018 - The A To Z On Amazon

In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.

E5 - August 9, 2018 - The Blockchain Cometh

This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.

E4 - August 2, 2018 - What Makes A Top Programmatic Publisher?

In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.

E3 - July 26, 2018 - Facebook’s Fury

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

E2 - July 19, 2018 - Acquisition Mania

In the second episode of “The Big Story,” the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.

E1 - July 12, 2018 - IPG Buys Acxiom Marketing Solutions, LiveRamp’s Future And Sir Martin Wins Against WPP

In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.