Mark Hughes is CEO of C3 Metrics, an online advertising attribution company. AdExchanger.com: What are some of the key learnings that you had as VP of Marketing at Half.com (sold to eBay for $300 million in 2000), that have come in handy at C3 Metrics? Both eBay and half.com embraced a data-driven culture for media buying […]
Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]
John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. Ogilvie becomes MediaBank’s new SVP of Product. Read the press release. The two discussed the acquisition and the strategy going-forward. Click below or scroll for more: Why MediaBank Is Buying AdBuyer […]
CEO Bill Wise’s MediaBank announced today that it has acquired demand-side platform AdBuyer.com (Read AdExchanger.com Q&As from 2009 and 2010). According to the MediaBank press release: “MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating […]
Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]
Though Yahoo! reported declining revenues of $1.06 billion from a year ago (-6%), the company still met Wall Street expectations earning $190 million for the quarter. Read the earnings release (PDF). And, get the slides (PDF). The company went on to say that revenue is continuing to take a hit from the search partnership with […]
Bruce Falck has joined Google’s demand-side platform Invite Media and will be leading the charge for sales as the unit’s sales director. It’s a role much like others across Google’s corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.). […]
At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]
Elizabeth Zalman is co-founder of Media Armor, a mobile advertising analytics company. AdExchanger.com: Please talk a little bit about your background and how you all came up with the idea for Media Armor? EZ: My career began at Dotomi, where I led the adoption of RTB and associated real-time consumer valuation as part of the Media […]
James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com: Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]
Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics. While we don’t need to raise additional capital, […]
A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
Today, a new ad technology start-up, TapAd, announced its formation and its list of investors which includes well-known entrepreneurs from AppNexus, Clickable, Simulmedia and more. In the press release, the company positions itself as “the first real-time advertising platform for iPhones, iPads, Androids and smartTVs.” Read the release. Are Traasdahl, CEO of TapAd and former […]
A collection of advertising technology companies have formed the mobile OpenRTB mobile committee which includes Nexage, PubMatic, Smaato, DataXu, Fluent Mobile, [x+1], and Jumptap. According to a release, “The group’s mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of […]
As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No […]
It’s not all about addressable, data-driven media in the world of the agency according to leaders from several top agencies gathered last Thursday for a panel at the DeSilva+Phillips Media Dealmakers conference. For agencies, it’s about social. So much so that two panelists – Jon Bond, CEO of Big Fuel, and David Jones, Global CEO […]
GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]
Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]
AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the second in a series of columns devoted to mobile display and its parts. In my last post, Mobile […]
Mobile ad network Jumptap has announced that it has entered into a partnership agreement with Dentsu-owned, Cyber Communications (cci) to provide mobile ad network services in Japan. Also according to a press release, “Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.” […]
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]
Glam Media launched GlamAdapt Automate, an online buying platform that the company says expands the capabilities of GlamAdapt, an ad serving platform. The new buying platform includes the technology that was acquired from the AdPortal acquisition in July. From the release, “GlamAdapt Automate is open and allows publishers to create premium packages that can run […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an […]
John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.
