Platforms

Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]

On Friday, NYC-based, demand-side platform MediaMath announced a joint venture with PubliGroupe, a provider of marketing and media sales services, called Spree7. Renato Martignoni, COO of Digital & Marketing Services at PubliGroupe said of the joint venture in a press release, “With our sales network in these markets and the setup of a dedicated team […]

Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), “an extension of Advertising.com’s current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as […]

Amit Avner is CEO and Co-Founder of Taykey, an online advertising technology company focused on the social advertising space. Avner, who last spoke to AdExchanger in 2010, recently discussed industry trends and the latest with his company. Click below or scroll for more: Today’s Industry Trends Social And Success Metrics Clients & What Taykey Does […]

Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.” Read the release. Co-Founders Changfeng Weng and Jennifer Lum, whose mobile ad experience includes Apple iAd, Quattro Wireless, Nokia, Enpocket […]

The Apple product development machine continues to produce new instrumentation for the hungry, digital hoards as last week’s announcement of its third-generation iPad appeared as anticipated as any of its iPad predecessors. Though not revolutionary given the presence of the first two, the new iPad may present unique opportunity to various parts of the digital […]

Prashant Mehta is CEO of Komli Media, an Asia Pacific media technology company with products across display, mobile, video, social, search and data. Click below or scroll for more: Background Komli’s Geographic Focus India’s Similarities to the U.S. Market Exchanges and RTB in India Revenue Momentum at Komli Milestones Ahead AdExchanger: You have some familiar […]

The recent merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades. The deal, estimated at $1.5 billion, was struck last fall but took about six months for a regulatory review […]

Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]

Gazehawk‘s founders are moving on to Facebook. The company’s technology was recently featured at the IAB’s Annual Leadership Meeting for the insights its tech provides into the performance of creative – specifically its heat mapping technology to measure users’ visual engagement with ads. The company’s founder Joe Gershonson and Brian Krausz announced the news on […]

SingTel Corp has acquired mobile ad network a “provider of mobile advertising solutions to operators, publishers and advertisers” (according to the company), Amobee, For $321 million. Sequoia Capital, Accel Partners and others had put $54 million in the company. According to Globes Online: “SingTel said that it will not greatly change Amobee’s operations, and that […]

Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of […]

Dennis Mortensen is CEO of Visual Revenue, a predictive analytics company for online publishing. AdExchanger: What has been the big highlight for Visual Revenue in the past year? DM: We haven’t pivoted into anything else so the vision with which we set up the company a year ago is exactly the same today. In the […]

Alex Moukas is CEO of Velti, a global provider of mobile marketing and advertising technology. Velti announced the acquisition of CASEE, a mobile ad exchange and mobile ad network in China, last month as the company expanded its footprint in China. Read the release. In January, Moukas discussed his company and trends in the mobile […]

Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]

The Yahoo!-Aol-Microsoft deal, which lets each of the partners sell the other’s remnant display ad inventory has born its first fruit. Read the release. New Right Media Exchange North America chief Brian Silver explained to AdExchanger yesterday that Aol now has a seat on the exchange in order to sell it’s “Class II” remnant ad […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend.  Resolutions are wonderful, but in order to fulfill […]

AOL’s advertising is mostly known for its ad network and targeting tools, but in contrast to rivals Yahoo, Microsoft and Google, it has not been deeply immersed in the ad exchange space. During the company’s Q4 earnings call, AOL CEO Tim Armstrong told investors that AOL plans to roll out several products around audience buying […]

AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]

As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you’re using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing […]

Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. According to a release, he will be “responsible for management of the day-to-day operations of the company and report […]

Brian Silver has taken over as the head of Yahoo!’s Right Media Exchange in North America. Silver’s LinkedIn profile says his new title is “VP, Ad Platforms for the Americas at Yahoo!.” And Yahoo! confirms his new role saying, “Brian Silver will be joining Yahoo! as Vice President, Ad Platforms for the Americas, reporting to […]

Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]

Last Thursday, Aol and Bonnier’s Parenting Group announced a deal which will bring Parenting.com content to Aol owned and operated sites as well as leverage Aol’s salesforce and ad products on behalf of Parenting.com’s own site. Read more. Ned Brody, CRO and President of AOL Advertising, discussed the deal. Click below or scroll for more: […]

At long last, Yahoo! has hired a new chief executive. After letting go of its previous CEO, Carol Bartz, four months ago, the company has hired eBay/PayPal exec Scott Thompson.  Read the Yahoo! press release. AdExchanger.com reached out to a selection of industry execs – including former Yahoo!s – and asked the following question: “What’s […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. Given that it’s the New Year and I’m in jovial spirits, I thought I’d take this opportunity to share my resolutions for 2012: Resolution #1: Surpass $1B in display […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]

Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]

Sam Decker is CEO of Mass Relevance, a social content management system for vertical channels. He spoke to AdExchanger.com recently about his company and industry trends. AdExchanger: First, please share a bit about your background… SD: Sure. The first third of my career was in startups in the Bay Area. Some were media startups, some […]

Seth Dallaire is Yahoo! Vice President of Sales.  He discussed the latest news regarding demand-side platforms and Yahoo!’s decision to require Right Media Exchange seats for advertisers who wish to purchase Yahoo! non-guaranteed, remnant display inventory through the exchange. News broke last week that Yahoo! would make this a requirement going forward – but today, the […]