Platforms

The Yahoo!-Aol-Microsoft deal, which lets each of the partners sell the other’s remnant display ad inventory has born its first fruit. Read the release. New Right Media Exchange North America chief Brian Silver explained to AdExchanger yesterday that Aol now has a seat on the exchange in order to sell it’s “Class II” remnant ad […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend.  Resolutions are wonderful, but in order to fulfill […]

AOL’s advertising is mostly known for its ad network and targeting tools, but in contrast to rivals Yahoo, Microsoft and Google, it has not been deeply immersed in the ad exchange space. During the company’s Q4 earnings call, AOL CEO Tim Armstrong told investors that AOL plans to roll out several products around audience buying […]

AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]

As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you’re using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing […]

Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. According to a release, he will be “responsible for management of the day-to-day operations of the company and report […]

Brian Silver has taken over as the head of Yahoo!’s Right Media Exchange in North America. Silver’s LinkedIn profile says his new title is “VP, Ad Platforms for the Americas at Yahoo!.” And Yahoo! confirms his new role saying, “Brian Silver will be joining Yahoo! as Vice President, Ad Platforms for the Americas, reporting to […]

Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]

Last Thursday, Aol and Bonnier’s Parenting Group announced a deal which will bring Parenting.com content to Aol owned and operated sites as well as leverage Aol’s salesforce and ad products on behalf of Parenting.com’s own site. Read more. Ned Brody, CRO and President of AOL Advertising, discussed the deal. Click below or scroll for more: […]

At long last, Yahoo! has hired a new chief executive. After letting go of its previous CEO, Carol Bartz, four months ago, the company has hired eBay/PayPal exec Scott Thompson.  Read the Yahoo! press release. AdExchanger.com reached out to a selection of industry execs – including former Yahoo!s – and asked the following question: “What’s […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. Given that it’s the New Year and I’m in jovial spirits, I thought I’d take this opportunity to share my resolutions for 2012: Resolution #1: Surpass $1B in display […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]

Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]

Sam Decker is CEO of Mass Relevance, a social content management system for vertical channels. He spoke to AdExchanger.com recently about his company and industry trends. AdExchanger: First, please share a bit about your background… SD: Sure. The first third of my career was in startups in the Bay Area. Some were media startups, some […]

Seth Dallaire is Yahoo! Vice President of Sales.  He discussed the latest news regarding demand-side platforms and Yahoo!’s decision to require Right Media Exchange seats for advertisers who wish to purchase Yahoo! non-guaranteed, remnant display inventory through the exchange. News broke last week that Yahoo! would make this a requirement going forward – but today, the […]

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. […]

The other shoe appears to be falling. If you’re a demand-side platform or ad network on Right Media Exchange, you may not be allowed to buy Yahoo! Class 2/remnant inventory on behalf of your client unless your advertiser gets its very own seat on RMX. (Having an advertiser get its own seat is not easy […]

Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]

It’s only been 60 or so days since All Things D’s Peter Kafka broke the story, but Microsoft, Yahoo! and Aol made it official in a press release: “The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium nonreserved online display inventory to their respective advertising customers.” And […]

It’s easy. It’s hard. It’s complex. It’s too complex. Opinions vary widely on the platform buying capabilities available to the demand-side as it looks to exploit opportunity in the data-driven ad ecosystem. AdExchanger.com asked a selection of demand-side executives to share how they think platform buying is performing today. Specifically, the question is: “What’s the […]

Steve Fletcher, managing director at boutique investment bank GCA Savvian, helped broker the Yahoo!/interclick deal and was lead financial adviser to interclick. Fletcher discussed the transaction and its particulars. AdExchanger.com: What are some of the key challenges of bringing together two public companies like Yahoo! and interclick? SF: It’s always difficult to combine two public […]

PRESS RELEASE

Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident.  My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia.  As he was putting his campaign together he priced out how much […]

Yesterday’s most highly-anticipated presentation of the day came and went like a dusty, desert breeze as Facebook COO Sheryl Sandberg offered what amounted to a sales pitch at the Association of National Advertisers (ANA) annual meeting in Scottsdale, Arizona. It appeared Facebook and Sandberg didn’t understand the audience: leading brand marketers from around the globe […]

As data is appended to display media in real-time auctions, certain “old” ways of doing digital business may warrant a re-examination. AdExchanger.com thought “first look” might be one of those tactics that deserves review. But before we begin, don’t know what “first look” is? Into the weeds we go… Let’s say you’re a publisher and […]

Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]

Ned Brody is Chief Revenue Officer and President of AOL Advertising. Brody sat down with AdExchanger.com and discussed Aol Advertising strategy and momentum. AdExchanger.com: Can you update us on the latest regarding Aol’s technology stack strategy? NB: The first time we sat down, I said that Aol will be focused on providing a technology stack […]

Matt Spiegel is the new CEO of Tap.Me, an in-game advertising technology company. Read the release. Previously, Spiegel was CEO of Annalect Marketplaces and Omnicom Media Group Digital. He discussed the new role and its implications with AdExchanger.com. AdExchanger.com: What attracted you to the start‑up world? MS: It’s interesting. I think most people have gotten […]

Anupam Gupta is President and CEO of Mixpo, a video advertising technology company. AdExchanger.com: How did your experience in product management at Microsoft prepare you for Mixpo? AG: Broadly speaking, it taught me to listen closely to customers and partners for insights and to use that input as the north star for our value proposition […]

Curtis Hougland is founder of Attention, a full-service social media marketing agency and part of MDC Partners. Hougland discusses his agency, social media marketing and more. AdExchanger.com: In social media, what is the unique approach to addressing audiences that isn’t present in other digital or traditional channels? CH: We can actually engage in conversations, which […]