Platforms

AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]

Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the second in a series of columns devoted to mobile display and its parts. In my last post, Mobile […]

Mobile ad network Jumptap has announced that it has entered into a partnership agreement with Dentsu-owned, Cyber Communications (cci) to provide mobile ad network services in Japan. Also according to a press release, “Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.” […]

Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]

Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]

Glam Media launched GlamAdapt Automate, an online buying platform that the company says expands the capabilities of GlamAdapt, an ad serving platform. The new buying platform includes the technology that was acquired from the AdPortal acquisition in July. From the release, “GlamAdapt Automate is open and allows publishers to create premium packages that can run […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an […]

John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]

Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]

“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. I was inspired by a SlideShare presentation written by Paul Adams (@padday) who works on the UX team at Google. The presentation discusses the convergence […]

Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting.” Read the release. [x+1] vp of media strategy and CMO Perianne Grignon and Tumri president David Kim discussed the new partnership. AdExchanger.com: […]

XA.net announced that it is participating in the Facebook Advertising API beta program and the release of optim.al, “a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface.” Read the release. AdExchanger.com: How do you see XA.net’s integration of the Facebook […]

Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]

Adchemy announced today a “SaaS software solution to extract underlying intentions from keyword search terms” for paid search ad targeting purposes. In addition, “Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications, […]

AdSafe Media announced their new Network Monitor platform today. According to the release, the new platform “enables [ad networks and publishers] to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory.” Read the release. AdExchanger.com: How is the AdSafe Network Monitor platform different than the technology which was part […]

DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]

Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile.” Read the announcement. Microsoft’s Jamie Wells, Director, Global Trade Marketing, Mobile Media and Jed Nahum, Director, Online Advertising Exchange and Channels, discussed the launch of […]

John Ramey is CEO of isocket, a direct sales, self-service ad platform. AdExchanger.com: What inspired you to create isocket? JR: Because the actual process of buying and selling most forms of advertising still sucks. The last company I started dealt with offline marketing – print, direct response, etc. The computer geek in me kept getting […]

David Cancel is CEO of Performable, a marketing platform technology company. AdExchanger.com: How is your experience as CTO of Lookery and Compete playing into what you’re doing with Performable? DC: Being a founder and CTO at Lookery and Compete were critical in my development, Performable is benefitting from both of those experiences. I don’t believe […]

Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release. Howe discussed his new board duties as […]

Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]

Mediabank announced yesterday that it has launched a demand-side platform: “M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising.” Read more. CEO Bill Wise discussed his company’s DSP and its features. Please discuss why M|Buy exists and its strategic importance […]

Yoav Arnstein is CEO of Legolas Media, an online display advertising marketplace. AdExchanger.com: What problem is Legolas solving? YA: We are looking to address two main challenges: The growing publisher concern and friction created by the current methodologies for trading audiences The need for a holistic buy-side audience management platform that will provide both audience […]

Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed the case study’s results as well as his company’s strategic focus around incremental gains through retargeting. AdExchanger.com: It would seem that “incrementality” is core to TellApart’s offering. What […]

Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]

Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]

Mike Sands is President and CEO of BrightTag, a data management platform company. AdExchanger.com: What problem is BrightTag solving? Website owners have lost control of the data on their site. They increasingly don’t know what data is being collected, what it is being used for or if third parties are in compliance with privacy regulations. […]

Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]

Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform “a product catalog into an automatically updating, live feed” which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why […]