Platforms

Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed the case study’s results as well as his company’s strategic focus around incremental gains through retargeting. AdExchanger.com: It would seem that “incrementality” is core to TellApart’s offering. What […]

Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]

Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]

Mike Sands is President and CEO of BrightTag, a data management platform company. AdExchanger.com: What problem is BrightTag solving? Website owners have lost control of the data on their site. They increasingly don’t know what data is being collected, what it is being used for or if third parties are in compliance with privacy regulations. […]

Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]

Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform “a product catalog into an automatically updating, live feed” which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why […]

Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to […]

MediaMath publicly announced the launch of its updated Terminal One platform last week. GM Anthony Katsur of MediaMath discussed the new platform and how agencies are working with it. AdExchanger.com: How are agencies working with your TerminalOne platform today? AK: Agencies and Holding Companies work with Terminal One in three primary ways: 1. Self-service – […]

All Things D’s Peter Kafka covers Glam Media’s acquisition of AdPortal which is a spin-off of Sportsgenic, a men’s vertical sports ad network. The AdPortal technology will be the basis for “‘GlamAdapt for Publishers,’ a one-stop solution to web-enable all digital inventory for existing and emerging demand sales channels,” according to Samir Arora, CEO of […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. When Google and MySpace inked a $900 million dollar search and contextual ad deal back in 2006, many heralded it as the coming of age of social […]

Aggregate Knowledge (AK), a data management and ad optimization platform (DMP) company, announced its “AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.” Read the release. Aggregate Knowledge CEO David Jakubowski discussed the announcement and the company’s strategy. AdExchanger.com: What problem […]

Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]

In a press release, AdReady announced AdReady for Agencies, “a hosted, privately labeled display advertising platform” as well the addition of Brian McAndrews of Madrona Ventures to its board.  Read the release. CEO Karl Siebrecht of AdReady discussed the new ad platform focus and more. AdExchanger.com: Is the new AdReady for Agencies display ad platform […]

Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys .  We had the opportunity to meet with many people, including  potential customers, clients […]

Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]

Paul Cimino is CEO of Brilig, which formally announced its audience commerce platform today. Read the release. How has Brilig’s model pivoted since last we spoke a year ago? PC: The basic concept of our audience commerce platform and open marketplace hasn’t changed but the ecosystem around us has. A year ago the agencies we […]

Marc Poirier, co-founder and CMO, Acquisio, discussed his company’s new partnership with buy-side platform The Trade Desk which will integrate the company’s PPC platform into The Trade Desk’s platform (Read more in the release.). AdExchanger.com: This is the first time I’ve heard of a search PPC platform from one company being integrated into a DSP […]

Better Advertising CEO Scott Meyer discussed the imminent launch of Power I via multiple online ad campaigns. Read more from Ad Age. With the launch of “Power I,” does this mean you’ve won the competition to provide a self-regulation tool for the ad industry as it relates to a consumer’s online privacy? If not, when […]

CEO Gal Trifon discussed his company’s new name and direction as Eyeblaster changes to MediaMind and focuses on data-driven, media buying solutions. AdExchanger.com: Where does MediaMind fit within the company’s product set? Do you expect it to be the focus for revenue generation for the company? Or is this just a re-brand and all of […]

LucidMedia announced today that it has raised $4.5 million in new funds led by MMV Financial (MMV).  Read the release. Ajay Sravanapudi, CEO at LucidMedia, discussed the new funding and the company’s plans. AdExchanger.com: Please discuss your new round of funding and why you chose MMV. AS: We had many options available to us in […]

VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google. “Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value.  Yahoo! created a DSP pilot program earlier this year to work closely with several DSP […]

Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]

TRAFFIQ announced the appointment of Nick Pahade to the role of CEO. Pahade was most recently President of TrueAction, a GSI Commerce company. Prior to TrueAction, he was also President of Publicis Groupe’s Denuo and co-founded Beyond Interactive Inc. Read the release. Pahade discussed his new role and the road ahead. AdExchanger.com: How do you […]

Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Boots Some Ad Networks Twitter’s COO Dick Costolo announced from the Twitter blog that the company is booting specific ad network types.  Costolo writes, “We will not allow any third party to inject paid tweets into a timeline on any service that leverages […]

Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]

It’s official.   The impossible will not happen and the U.S. Federal Trade Commission has approved Google’s purchase of  mobile ad network powerhouse, AdMob. And, there will be no $700 million kill fee for AdMob and its investors.  But, it’s fun to think about. The FTC’s statement (PDF) on the approval reveals the reason for the […]

Demand-side platform technology company [x+1] announced earlier this week that it’s first quarter results for 2010 were strong in comparison to 2009 as “revenue increased 77 percent over the first quarter of 2009,” according to the release. [x+1] CEO John Nardone discussed the details of the company’s first quarter results. Among your Fortune 500 clientele […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times Calls On Editor For Digital Strategy The New York Times is pulling one if its editors off of their beat to help with digital strategy. “Jill Abramson, managing editor for news at The New York Times, will step aside for six months […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Buys VOIP Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice […]