The highly-anticipated announcement by Yahoo! this morning has come and gone – there’s still no official word on the Aol, Yahoo! and Microsoft agreement to sell each other’s data-driven, non-guaranteed inventory through still-undisclosed methods. But, Yahoo! did announce that it’s going to go beyond its current, video news distribution deal with ABC News and leverage […]
Last week, Datran Media and CONTEXTWEB agreed to merge their companies into PulsePoint, which describes itself as an “integrated digital media technology platform.” Read the release announcing the merger. Patrick Vogt, Executive Chairman, and Tim Murray, CEO, of PulsePoint discussed the merger and the future for the new company. AdExchanger.com: What was the trigger for […]
Yahoo!’s recent woes have been well-chronicled as display advertising performance has lagged industry averages, several talented executives have exited and now CEO Carol Bartz has been fired – to name a few “challenges.” But, plenty of assets – if not opportunity – still remain in tact for Yahoo!. So, AdExchanger.com reached out to a selection […]
Last Thursday, Medialets announced that it would extend its mobile rich media capabilities from mobile apps to the mobile web. Read the release. PHD Mobile Director Sal Candela discussed mobile from his media agency vantage point including rich media needs across mobile app and web environments. AdExchanger.com: Has mobile finally “hit” at PHD? SC: I […]
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Brown is co-founder of mobile display advertising company Media Armor. Almost a year ago as part of a survey on the mobile industry, Michael Nevins outlined the display advertising channel. The fuss in mobile most recently has had a particular […]
In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is the former CEO of mobile ad network Ringleader Digital and currently runs Bump Equity, LLC. The latest change in Apple IOS 5 of eliminating the use of the UDID is a huge shift for the mobile application ad […]
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. Earlier this month, the company announced a $15 million Series B funding round led by OpenView Venture Partners. Read more on TechCrunch. AdExchanger.com: Is the focus of the company eCommerce? DB: We’re actually not focused on eCommerce. Our mission […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
Yahoo!’s Right Media is announcing today new publisher controls for real-time bidding (RTB) on display ad inventory through its exchange. The company says controls include: “Inventory opt-in: Sellers can choose the specific types of their inventory they wish to offer via real-time bidding. (The default setting is to opt out of RTB.)” “Reserve Prices: To […]
Scott Grimes is CEO of Cardlytics, a transaction marketing technology company. AdExchanger.com: How is your Capital One experience coming in handy as you look to grow Cardlytics? SG: Capital One provided a fantastic example of the power of the data in the financial services industry. We are enabling the financial institutions to leverage its data […]
Yahoo! reported its Q2 2011 earnings today and said that revenue after traffic acquisition costs (revenue ex-TAC) was $1.07 billion – a 5% decrease from 2010’s Q2. Also, “Income from operations increased 9 percent to $191 million in the second quarter of 2011, compared to $175 million in the second quarter of 2010.” Read the […]
David Gwozdz is CEO of Mojiva Inc, a company whose products include the Mojiva mobile ad network and Mocean ad serving company. AdExchanger.com: In regards to your company’s recent funding, can you talk a little bit more about what that $25 million is going for – sales and marketing? DG: Originally, we had sales and […]
Steve Johnson is CEO of ChoiceStream, a personalized marketing and advertising solutions provider. Yesterday, the company announced its custom audience targeting platform, CRUNCH. Read the release. Johnson discussed the announcement and his company. AdExchanger.com: Can you talk a little bit about ChoiceStream’s beginnings and how it has evolved? And – where did the name come […]
Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.” Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Speaks On Yahoo! All Things D’s Kara Swisher interviews Yahoo! Americas EVP Ross Levinsohn, who says that the company gets a raw deal. On the content/media side, Levinsohn said that Yahoo! needed to develop a voice and move beyond its aggregation days. On […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Booming In EU The results of the latest IAB Europe survey show that in 2010, display continues to grow. From the release: “With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, […]
PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com “crystal ball” and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You’re welcome! I admit that some of […]
American Express OPEN announced its new AdManager product powered by display ad, demand-side platform AdReady. The companies claim that AdManager simplifies digital ad campaigns “by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from creating ads to determining where they will appear.” Read the release. American Express OPEN vp Robert […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Matt Greitzer is Co-Founder and COO of Accordant Media, media buying and optimization company. He recently […]
The court has unsealed Judge Leonie Brinkema’s full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
Horizon is bringing Roku’s streaming-TV data into its homegrown intelligence platform to help advertisers act on viewing signals while campaigns are still in flight.
Chrome is introducing new metrics that give advertisers and publishers a more data-driven picture of what users actually experience on ad-heavy sites.
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
