Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data strategies. Now those same companies are bringing a new mindset to television. “It can be a bit scary, because in Silicon Valley, TV ads often stand for wasted spend,” said Philip Inghelbrecht, co-founder and CEO […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. People who have spent their careers buying linear TV advertising are confronting a much different world. From direct-to-consumer streaming to cross-platform metrics, media buyers have new opportunities to garner […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). This upfront, the focus is on outcomes. As presentations continue, the role of outcome-based measurement – whether for attribution or […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. The question of whether Netflix will introduce an ad-supported business should not be will-they-or-won’t-they, but rather when and how. Those bullish on Netflix’s strategy of flooding screens with an […]
Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. Vizio, Samsung and LG make up 70% of the smart TV market, with many of the other manufacturers trailing in the single digits. It’s a new tri-opoly for brands to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dave Zinman, chief operating officer at Drawbridge. We’ve all heard speculation that Netflix could move to ad-supported streaming this year, largely as a means of offsetting its ever-growing content creation budget. But I believe […]
Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. If you’re an advertiser heading into the upfronts, there is a good chance you may be wooed by a new suitor: Facebook. Why is the TV advertising industry’s […]
