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»julian baring

Be Wary Of Walls When It Comes To Connected TV Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they... Continue reading »
by AdExchanger // March 25th, 2019 //
»
Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for... Continue reading »
by Zach Rodgers // March 12th, 2019 //
»

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