Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round. “Our business is 100% focused on tools and technologies that help publishers – of which advertising is an important one,” said Sovrn CEO Walter Knapp. […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads to […]
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and […]
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers sometimes forget they’re even there. But HSBC uses data and artificial intelligence to personalize its offers and make its program more redeeming. “There are so many choices in the credit card market, so we really […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tiffany Morris, vice president of global privacy at Lotame. The California Legislature passed privacy regulation AB 375 in June. Media coverage has rightly characterized AB 375 as the equivalent of the General […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX. Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Easy Come, Easy Go Telco Ooyala’s management group has bought the company back from Telstra, the largest telco in Australia, which acquired the Silicon Valley OTT video technology startup in 2014. Telstra took more than $500 million in write-downs on the deal, acknowledging earlier […]
Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on which to spend money and time. On Wednesday, for example, Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for […]
Martin Sorrell is bullish on Amazon. The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4 Capital and former WPP honcho, predicted Tuesday at AdExchanger’s Programmatic IO in New York City. He did not mention a timeline. In Amazon’s Q3 earnings in July, the company said it brought in $2.5 […]
E.W. Scripps said Wednesday it will buy audio advertising and measurement company Triton for $150 million. Scripps had previously purchased on-demand audio service Stitcher and podcasting ad net Midroll, but Triton will be its first subscription software business and first advertising measurement offering. “We’re always looking for good opportunities, particularly if they diversify our revenue […]
