• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Maritz Motivation Solutions

HSBC Banks On AI To Boost Engagement With Its Loyalty Program

Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers sometimes forget they’re even there. But HSBC uses data and artificial intelligence to personalize its offers and make its program more redeeming. “There are so many choices in the credit card market, so we really… Continue reading »

by Allison Schiff // October 18th, 2018 //
»
 

Popular Today

  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic
  • Gen Z
    Tips From Gen Z On How To Stop Being Cheugy
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved