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»Maritz Motivation Solutions

HSBC Banks On AI To Boost Engagement With Its Loyalty Program

Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers sometimes forget they’re even there. But HSBC uses data and artificial intelligence to personalize its offers and make its program more redeeming. “There are so many choices in the credit card market, so we really... Continue reading »
by Allison Schiff // October 18th, 2018 //
»

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