Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence of a satisfactory explanation from management, Bloomberg considers five possibilities: (1) Google maxed out of the number of search ads it can serve to mobile devices; (2) YouTube users are […]
Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that all three of these constituencies can benefit from digital advertising,” said Brad Bender, VP of product management for Google’s buy and sell-side advertising technology. On topics like privacy, web-tracking cookies […]
The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving. “Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday. HP recently completed a multiyear process to […]
Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that? The presiding view has been that monopolies don’t matter as long as the consumer is better off, according to Rishad Tobaccowala, chief growth officer at Publicis Groupe. “All of us get these platforms for free,” he says […]
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serves You Right Google’s dominance in the buy-side ad-server market could be slipping. There are “literally dozens” of RFPs in the North American market right now as advertisers ponder the impact of Google’s GDPR compliance policies – which is to say, its promise to […]
Criteo’s revenues totaled $558 million in Q1 2019, a 1% decline from last year, though net profitability increased 1% to $21 million, the company said in its quarterly earnings on Tuesday. The core retargeting business outperformed forecasts, helping to keep revenue at a relative plateau, but Criteo’s non-retargeting businesses, like in-app advertising and audience onboarding, […]
Altice USA said Tuesday it will buy the digital news company Cheddar for $200 million. The deal is subject to regulatory approval before it closes. Founded in 2016 by former BuzzFeed exec Jon Steinberg, Cheddar broadcasts live news 19 hours a day through its two networks, Cheddar Business and Cheddar News. Since then, Cheddar has […]
“Today, we’re going to talk about building a privacy-focused social platform,” Facebook CEO Mark Zuckerberg declared, with only a mild sense of irony, as he kicked off the F8 developer conference in San Jose on Tuesday morning. One would be forgiven for wondering if Facebook is even capable of such a pivot, and Zuckerberg recognized […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves the tough questions and reflecting on what we’ve done […]
As the industry evolves, media agencies are no longer set up to work with their clients in a financially viable way. In reviews, client procurement departments still evaluate their agencies against historical cost benchmarks, such as commissions or number of full-time employees (FTE) charged by its previous agency. But that often precludes the agency from […]
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing at Wyndham Hotels & Resorts. “People travel for different reasons – family, business, leisure – and they have different needs,” she said. “Because these moments are relatable, we make sure that our media mix follows suit, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 360-Degree Shield Google is upping its brand protections in three key areas. First up, Ads.txt will become the default setting for new campaigns starting in August. Next, once App-ads.txt gains critical mass over the next few months, Google DV360 will stop buying unauthorized inventory […]
Despite Alphabet bringing in total revenues of $36.3 billion for Q1 – up 17% from last year – investors are skittish. For one, Alphabet’s revenue would have been higher if not for a $1.7 billion fine levied by the European Union last month on Google’s AdSense business. But analysts were more concerned about the slowdown […]
Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges that provide little value, publishers are removing ad tech intermediaries that clutter their setups or harm monetization. By working with fewer partners, publishers are prioritizing control over their ad setup and site experience over the […]
A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding demand to the scatter market, those DTC companies are bringing digital-first measurement standards to the new (ahem, old) media channel. AdExchanger spoke with some top DTC brands about why they’re adding television to the media mix, […]
After 15 years as the biggest player in the online job search category, Monster got comfortable at the top – and began losing market share to competitors. The company had stopped innovating on its core product and pumped all marketing spend into low-funnel media at the expense of its brand. At the same time, new […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Carbone, chief digital and investment officer at MediaCom US. With another NewFronts upon us, there are, as always, a number of key trends, themes and questions that have emerged. Among those that have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, What A Tangled WebKit WebKit, the open-source browser technology behind Apple’s Safari, released a beta update for its Intelligent Tracking Prevention (ITP) policy that caps first-party cookie use to one day if the company sending or receiving traffic can track users across sites. […]
Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden departure last week from the targeted TV advertising consortium it helped create in 2017. But the group’s remaining members – NBCU, Viacom and Fox – are forging ahead with the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. Consent management platforms (CMPs) are ad tech’s response to Europe’s General Data Protection Regulation (GDPR). These platforms provide tools for collecting user consent […]
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agent Amazon Amazon is on a charm offensive to bring in more agencies and non-endemic brands, like financial services companies or auto manufacturers that don’t sell on its platform today. Amazon is doing a roadshow pitching its data and OTT chops to help create […]
Amazon reported slower than usual revenue growth in its earnings report, with overall sales of $59.7 billion in Q1 2019, a 17% increase compared to the year before. Amazon’s annual growth rate dropped, but it is more profitable and its business has a higher profit margin than ever. The company’s operating profit reached $4.4 billion […]
This week “The Big Story” is all about coming together. First up, our editor Alison Weissbrot outlines how the Comcast-Cox-Charter sales consortium NCC Media and AT&T-owned Xandr are each in their own way trying to aggregate more addressable TV inventory. You’ll recall that multichannel video programming distributors (MVPDs) are granted two minutes of inventory to […]
The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for […]
The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]
When DISH Media hired Dave Antonelli from the AI startup Cognitiv to lead its advertising strategy and sales, a key reason was his experience in startups around new tech. “When you work at a startup, you have to think and move quickly in a dynamic market, and that’s no different than what we are doing […]
