Comic: None Shall Pass

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. But “ you can’t improve what you can’t measure,” says Michael McCash, GM of growth at Australian home loan and property sales company Lendi Group.

Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.

The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.

LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.