The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer. “Having been on the programming side of the house for so long, I wanted to challenge myself to be a part of a company […]
This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Players Google is preparing for an antitrust investigation by the US Justice Department, which could include a far-reaching probe of its advertising practices. Google’s usual regulatory hotspot is search, where it wields immense influence in the consumer journey and can prioritize keeping people […]
Apple’s high-profile assault on third-party tracking continues. Starting with iOS 13 in the fall, users will be able to log in to apps and services using Apple Face ID without sharing other personal information. The new “Sign in with Apple” button, an unconcealed jab at Google and Facebook, is a way to sign in “without […]
As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau and […]
Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying […]
When nutritional supplement company Transparent Labs ran a video on social media as its first-ever marketing campaign, it didn’t expect to go viral. But the five-minute video raked in 21 million views and 18,000 shares across social media, translating to a 4:1 return on ad spend. Through the campaign, Transparent Labs was able to grow […]
Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. CEOs have complained for decades that half of marketing spend is wasted, and we don’t know which half. Despite the move to digital, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV service providers intent on growing “time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues The Justice Department may open a case against Google over alleged antitrust violations in its search business. Back in 2013 Google was forced to make changes to its search ads business as part of a settlement with the FTC. But a new […]
Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after […]
Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the […]
Mark Zuckerberg has four top priorities for Facebook in the year ahead – but stepping down as chairman of the board ain’t one of them. At Facebook’s annual stockholders meeting on Thursday, numerous resolutions to create a check on Zuckerberg’s power – he simultaneously serves as chair of the board and CEO – were vetoed, as expected. Although […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some could argue that media brands’ first-party user-level data is of high quality, but probably not unique if compared to Google’s, Facebook’s or Amazon’s. What […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota, […]
The onboarding and identity data startup Signal said Thursday it has hired Lisa Weinstein, previously the CEO of Curiosity.com, as its new president and CEO. Weinstein is succeeding Mike Sands, a co-founder of the company, who will remain on the board as executive chairman. Signal has raised more than $80 million since it was founded […]
Wait, LinkedIn bought cross-device connection company Drawbridge? Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason. This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, and […]
Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round, […]
Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to […]
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have […]
The French automaker Renault goes big for its marketing push around the Formula 1 motor speed races. But Formula 1 fans and Renault customers live all over the world, so the brand needed to reach audiences with different languages and cultures in a way that resonated. The challenge wasn’t just a global one, but a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tony Chen, CEO at Channel Factory. With Facebook opening Watch to any video creator, its video strategy now competes directly with YouTube. Watch already has 75 million daily users, but with more than 2 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network Effects The Washington Post released an advertising and site management product Thursday called the Zeus Platform as part of its Arc Publishing tech suite. It will take a two-pronged approach: A package for small and midsize publishers promises improvements in ad performance and […]
When Jonathan Carson became The Trade Desk’s first-ever chief revenue officer last week, the company was at an inflection point. The Trade Desk has soared since its IPO, going from just a shy of billion in value in 2016 to about $9 billion now. To date, however, The Trade Desk has succeeded primarily by consolidating […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Eisenkramer, principal at Infinitive. From email newsletters and content management, to campaign design and cross-channel user tracking, to media buying and activation, there’s almost no end to what you […]
While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae of cookie consent policies, bad actors simply couldn’t care less. The front door may be locked, but the basement windows are wide open. Unauthorized data harvesting from mobile apps has continued nearly unabated in the […]
Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday. It’s available within rewarded video and interstitial placements. In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the […]
