Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus […]
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, head of global marketing intelligence at Electronic Arts. I am increasingly running into a widely-held perception that the importance – and influence – of the media director is growing rapidly inside of brands. I’ve […]
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. Why? The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to […]
Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a subset of millennial workers with jobs in hands-on industries. And so WD-40 turned to connected TV, focusing on a branding message celebrating “doers.” Executing its branding campaign programmatically allowed WD-40 to target that high-level message […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Carly Carson, director of social at PMG. Instagram’s new addition of ads within its Explore section is yet another way the platform continues to expand inventory opportunities for brands and monetize highly valuable real […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. “We’re looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers,” according […]
PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General taste […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any quality media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s network […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]
Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth was down 0.7% for the first half of the year. Despite the positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon, which closed in July. Many wondered why the company has such […]
When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and […]
Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or control […]
Even though three-quarters of consumers already use a subscription video-on-demand (SVOD) service, they are open to adding more – for the right content. Viewers are willing to add an average of 1.6 more SVOD services to their current lineup, according to the 2019 Manatt, Vorhaus Digital Strategy Study. Since Disney, WarnerMedia, NBCUniversal, Apple and Discovery […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice […]
Holding your breath on ads coming to Netflix? Time to let it out. There will be no advertising on Netflix anytime soon if ever, the company said in a letter to shareholders on Wednesday in advance of its second quarter earnings call. “We, like HBO, are advertising free. That remains a deep part of our […]
If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018 […]
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and Labor Day 2018 had similar […]
Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom ($3.2 billion) and Dentsu Aegis bought Merkle ($1.5 billion). Omnicom steadfastly believes that owning a data company would compromise its neutrality when serving advertisers. “Our systems have always been open and unbiased,” CEO John Wren […]
Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly viewable ads, but publishers lack the technology to meet these demands in a way that’s sustainable for their businesses. “The market has failed […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jason Boshoff, chief operating officer at Bidtellect. If an advertiser’s primary objective is to hit a numeric KPI or a first- or third-party audience to achieve one, does it make sense to pay two to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks at […]
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and […]
There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and fewer still whose stock actually rises on the news. But that’s Facebook for you, whose stock went up 1.8% at the close of trading last week after reports that the FTC is planning a $5 […]
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a virtuous cycle of entrepreneurship. As AdExchanger previously reported, New York City ad tech exits have fostered a strong network of angel investors who support colleagues in new startups. The same is true for success stories […]
The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus […]
