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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stay Tuned UK broadcaster Sky TV released findings from a five-year study of 52,000 commercial breaks. The company found that when addressable ads were served for the first three ads in a commercial break, channel switching rates dropped by almost half compared to linear […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Smith, owner, Bureau of Digital. Corporations have long been known to poach talent from marketing and advertising agencies every five years or so, a practice that continues today with a […]

The California Consumer Privacy Act (CCPA) could disrupt audience-based TV advertising before it really has a chance to take off. The law, which goes into effect on Jan. 1, 2020 – less than 140 days from now – is chock full of language and requirements that TV broadcasters and their data partners need to pay attention to. […]

After more than a decade apart, Viacom and CBS have gotten back together. In many ways, though, this is a marriage of necessity. The new ViacomCBS entity must find its foothold in a world that’s been disrupted by Netflix and Amazon, faces further disruption from Google, Facebook and Apple – and where peers such as NBCU, […]

Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group […]

This week on AdExchanger Talks, David Kidder, four-time founder and bestselling author, talks about his current project helping scaled companies ignite growth using the tools of VC and entrepreneurship. His work in this area has led to a new company, Bionic, as well as a book, titled “New to Big.” In Kidder’s words, “Bionic is […]

Looking for proof that the ad tech sector is still growing? Well, you won’t find much on Inc. Magazine’s most recent revenue survey, released on Wednesday. The list, which keeps tabs on the three-year revenue growth of independent companies, was nearly devoid of ad tech startups – although there are a handful of notable exceptions. Freestar, […]

Every state in the United States, plus Washington, DC, has an attorney general tasked with regulating, investigating and enforcing against noncompliant marketing practices. They’re known colloquially as “baby FTCs” – but don’t be fooled. They’ve got teeth. “Think of state attorneys general as the top cops in their respective state; they’ve got active consumer protection agendas […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The General Data Protection Regulation (GDPR), the United Kingdom’s Information Commissioner’s Office (ICO) and, soon, California seem to be doing their best to rain on the programmatic parade. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]

CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue. The new entity will be called […]

In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head start. The Trade Desk has allowed other ad tech companies to freely sync with its cookie pool for years, and last year it fully commercialized that product with the launch of the unified […]

The agency holding companies all face the same external struggles – new competition, slowing growth and the need for new skills. But they’re taking different paths to confront these challenges. Traditionally, holding companies followed the same playbook: growth by acquisition to amass the scale that gave them clout across major clients. But the shift to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on […]

GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the former CFO of Gracenote, has joined GumGum as financial chief, and Ben Plomion was promoted to chief growth officer. Ad tech companies have seized on contextual targeting largely because audience […]

When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower campaigns with grassroots support. But these new rules have also created a massive online audience acquisition spree. The first round of debates was relatively easy to qualify for – with […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter de Zwart, chief technology officer at Eyeota. The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder  Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]

WPP is still struggling to get back to growth in the United States, its largest market, where it hasn’t posted a positive quarter since Q1 2016. Q2 growth declined 5.4% in North America, an improvement from Q1’s 8.8% dip. WPP’s global revenues were down 0.6% to $8.9 billion in the first half of the year. […]

As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021, […]

When Remedy Health acquired Vertical Health in April, a key reason was the health site’s expertise in using data and targeting. Remedy Health, which didn’t run programmatic ads before, is now adopting Vertical Health’s in-house data platform for its sites, including HealthCentral and HIV management site TheBody. Vertical Health’s portfolio focuses on information for people […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]

Late last year, analysts questioned whether The Trade Desk could keep pace with runaway growth forecasts, after it rocketed from a $1 billion company in 2016 to $6 billion. Less than a year later, The Trade Desk continues to beat expectations. Its Q2 revenue grew by 42% year over year to $159.9 million, according to […]

WPP agency Essence said Thursday that former APAC CEO and chief client officer Kyoko Matsushita has been elevated to global CEO. She succeeds former Essence global CEO Christian Juhl, who became global CEO of GroupM in July. Matsushita will continue Essence’s focus around data, technology and talent. The agency is known for its programmatic and […]

Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The […]

This week on the AdExchanger Talks podcast, we’re pleased to talk with Darren Glatt, a seasoned investor and MediaMath board member. Glatt is the guy who led Searchlight Capital’s $225 million investment in MediaMath, which closed almost exactly a year ago. He shares his point of view on the current state of play in ad […]

Real-time bidding (RTB) is at a crossroads, thanks to Europe’s General Data Protection Regulation (GDPR). This week on The Big Story, we check out what the future holds for a tactic that revolutionized the way ads online were bought and sold. While final decisions aren’t imminent – European data authorities are only investigating into 2020 […]