Home Podcast Darren Glatt: Avoiding ‘Zombies’ When Investing In Ad Tech

Darren Glatt: Avoiding ‘Zombies’ When Investing In Ad Tech


This week on the AdExchanger Talks podcast, we’re pleased to talk with Darren Glatt, a seasoned investor and MediaMath board member. Glatt is the guy who led Searchlight Capital’s $225 million investment in MediaMath, which closed almost exactly a year ago. He shares his point of view on the current state of play in ad tech and how MediaMath can grow over the next two to three years.

“Ad tech gets a horrible reputation as a result of the zombie companies and companies that have gone into receivership,” such as Videology and Sizmek, Glatt says. “But there’s still a small but thriving group of independent companies that continues to do very well. And I believe MediaMath to be one of those.”

In that open landscape, there are just a handful of players that matter in the sense of having scale, global coverage and omnichannel capabilities, according to Glatt. MediaMath is one and as such has a large future opportunity if it can maintain discipline and focus, something that has occasionally proven elusive at the company.

“Part of my role as a private equity investor is to say, ‘OK, there are 10 ideas but really only three of them are going to drive 90% of the value,’” he says.

In this episode: What are those three ideas? Will the US break up big tech? Will the telecoms win the TV wars?

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.