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In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of their subscriptions.

There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree.

By guest artist John Klossner A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…  

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. We also dissect the end of AddThis, a third-party data company and GDPR casualty.

Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers.

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.

It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]

Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.