Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability. For starters, Roku is tapping into FreeWheel’s supply-side platform to get a fuller view of its programmers’ inventory.
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more brands to enter the channel, programmatic DOOH platforms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere until next week, but is practically guaranteed to be a major hit, considering the deluge of prerelease energy and coverage. The marketing success (and excess) of “Barbie” is also a reminder of how studios in […]
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.
When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it becomes difficult for unfamiliar bankers to capture (or preserve) the value.
Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo.
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels like to be treated as if it were TV.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social net, though it’s still not native to the world of influencer marketing. (It took off because the posts disappeared.) Attracting legit social creators and influencers is critical to the health of the social net. But […]
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman.
