Check Your Priors Advertisers usually look for in-market or interested customers – but sometimes people need a push, not just a nudge. Two psychology studies identify tactics that could work for particular goals or advertisers, writes Marketing Week. In one study, Stanford researchers gave homeowners a lesson on driver safety and asked them to put up […]
AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization. Former AT&T CEO Randall Stephenson […]
Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the reach, scale and frequency of ad campaigns with deduplicated audiences across platforms. It claims it will be the first company to achieve that goal. Nielsen ONE Alpha uses Nielsen’s ID resolution system, launched last year, […]
The customer data platform (CDP) market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says Cory Munchbach, chief operating officer at CDP BlueConic, on this episode of AdExchanger Talks.
The Trade Winds The balls keep bouncing for advertising lobbyists. Yesterday’s newsletter cited the IAB’s transition from publisher-focused group to a representative for all internet advertising stakeholders. The decision could open a lane for Digital Content Next, a publisher lobbying group that advocates against the IAB in many instances. On the flip side, the IAB […]
As opposed to brand safety, which the IAB defines as content that’s “generally considered to be inappropriate for any advertising and unfit for publisher monetization regardless of the advertisement or brand,” brand suitability is a more nuanced affair.
The past year has seen a huge influx of consumer brands launching their own advertising businesses. Buy-now-pay-later service providers, ride-share companies Uber and Lyft and food and grocery delivery apps have all recently launched search ads and programmatic sales or data services. The publicly traded multilevel marketing skincare product brand Nu Skin bought an ad […]
A growing number of companies are working to assemble all the building blocks needed for converged TV audience measurement. As solutions continue to emerge, these core building blocks will determine the effectiveness of measurement methodologies – and whether they can enable buyers and sellers to realize the full potential of converged TV, writes Jane Clarke, managing director and CEO of CIMM.
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry trade association as members. All the big agencies are already partners out of the gate. The IAB makes the case that online advertising must span many categories to work effectively, and the industry […]
Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to do […]
As the CPRA tightens CCPA’s restrictions, are companies that process data for online behavioral advertising still considered “service providers” based on the CPRA’s new definition and parameters? Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert, dig in.
TextNow, a free text, voice and video calling app, is on track to hit $100 million in revenue this year, up from $62 million in 2020. The company is profitable. Fun fact, most of that revenue comes from advertising, says Ken Willner, the company’s chief growth officer.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped feature, an annual breakdown of each user’s most listened to songs and programs for the year. That roundup is then shared on social media, with captions like, “Spotify thinks I need therapy.” Every year, Spotify […]
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of […]
Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within […]
Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervious to the demise of third-party cookies).
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. There’s nothing new about a tech-and-media giant like Comcast creating a venture capital arm. But Forecast Labs, a unit of Comcast Ventures, is putting a new spin on VC investments by leveraging unique access to Comcast inventory and media […]
An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says Grindr passed data to third parties without consent, and that it shared data on sexual orientation, which is prohibited regardless. The full text is worth reading. Grindr, an LGBTQ dating app, objected on the grounds […]
The Vox Media/Group Nine deal is only the most recent example of the consolidation trend in digital media. Publishers have been turning to M&A as a method to grow their audiences and increase their ad revenue, in addition to boosting their valuation for further deals down the road.
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive advantage for agencies marketing B2B brands? Welcome to 2022 — when every brand customer demands more scale, higher accuracy and richer data sets that can be linked directly to performance. Typically, B2B sales cycles are longer […]
Privacy tech is booming. As of December, there were 230 privacy and security companies listed on Crunchbase – up from 207 in April. Two such startups are Qonsent, a data privacy platform that raised its $5 million seed round on Wednesday and Optable, a clean room and data collaboration platform that released a differential privacy feature this week.
If you’re not familiar with the landscape (and unsure of where exactly you want to go), it’s easy to lose your bearings when presented with information that can prolong your journey – and deplete your budget – as you trundle toward your intended destination, writes Marc Goldberg, CRO at Method Media Intelligence.
The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make, writes InMobi’s Kunal Nagpal. Control, neutrality, and transparency – the most important aspects for publishers – are being ceded without recourse. What does this all mean for mobile app developers?
Another Cook In The Kitchen The ecommerce-focused publisher Food52 has acquired Schoolhouse, a lighting and home goods company, for $48 million, Forbes reports. The deal was funded by Food52’s private equity owner, TCG. To coincide with the deal, TCG also contributed an incremental round of funding. The capital will be used to back Food52’s expansion […]
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party data sets, it set up the Samsung Onboarding Partner Program. Built with data management platform (DMP) partners, the program allows advertisers to plan and activate advanced TV campaigns based on these audience insights. The program is […]
The pandemic tossed a curveball to the out-of-home advertising industry. Ad revenue plummeted. But “spending is definitely back,” says Anna Bager, president and CEO of the Out of Home Advertising Association of America. “It’s a rebound.”
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, EVP of data and policy at Criteo. While it’s easy for marketers to fixate on Google’s threatened “cookiepocolypse,” being too hyper-focused on engagement tactics misses the big picture. […]
The Last Place You Search Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal […]
