Cadent, a media network and data platform for pay TV providers, has rolled out a TV targeting tool that taps into TiVo’s data sets. Available initially as a managed service, the product is Cadent’s first since its acquisition last August of addressable and video on-demand ad platform BlackArrow. GroupM’s advanced TV specialist Modi Media is the first […]
In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the UK business’ bottom and top lines are growing, said CEO Joe Apprendi. Focused on brand advertisers, the UK business provides creative services and ad formats that differentiated […]
Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with filmmakers and talent. And studios like Warner Bros. Pictures have to think well beyond the movie’s run in the theater. “You want to capture all the data around what people are talking […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Walking into a store knowing what you want to buy and then having a sales rep pitch you on the exact product you’ve already decided on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ya-Who? After months of negotiations, Yahoo still may not sell its core business. At least that’s the prediction of SunTrust analyst Robert Peck: “We think it is quite possible that bid prices could actually have declined during the past month. … At some price level, the […]
Congress is starting to pay attention to ad fraud – and it’s looking to the Federal Trade Commission (FTC) for answers. To be precise, Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) drafted a letter to the FTC on Monday calling for the commission to take a closer look at the negative economic impact of digital […]
Now available on your mobile device: all the crummy, spammy experiences you’ve come to expect from desktop. Shady affiliate marketing tactics are a particular annoyance for publishers and users alike, especially forced redirects that unexpectedly shunt users to an app store, either by way of an intrusive popup or a mobile webpage overstuffed with display […]
As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities, viewability and verification measurement vendor Integral Ad Science (IAS) has acquired bot detection company Swarm. Terms of the deal, which was announced Friday, were not disclosed. “Fraud is not going away, it’s getting more sophisticated,” […]
When building a content-commerce brand, content comes first. More readers will lead to more shoppers, according to home decor brand Domino. The company has appointed Nathan Coyle, an EVP at Refinery29, as its CEO to supercharge Domino’s online audience growth. “The belief amongst the board was that among our three channels – the print publication, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell […]
