Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out. The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out. Even some of the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the series of announcements, products, tools and data that promise […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannesultants Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday, […]
While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The IAB, DMA, ANA, 4As and NAI decried the […]
Headphone and ear protector company Flare Audio is one of the many direct-to-consumer businesses racking up sales using digital media. The UK-based company generated nearly $9 million (5.9 million pounds) in sales last year after launching in 2016 with Kickstarter and Indiegogo crowdfunding campaigns. “Our company wouldn’t be here if it weren’t for digital marketing,” […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. I spend a lot of time talking with other publishers. Some things we agree on and some things we don’t. Regardless of how much we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As a general waging battles in ancient China, the philosopher and writer Sun Tzu would never had come across the terms “marketing” or “advertising,” yet […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Always Wins As YouTube keeps dialing up brand safety protections, creators in marginal or disreputable categories are feeling the brunt. A relatively small but active group of creators who stream from inside casinos (because people like to watch others gambling) have found […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week’s podcast guest, Amino Payments CEO Will Luttrell, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15-16. He will present alongside Nestle on “How To Use Blockchain To Keep Your Supply Chain […]
