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»one2one media

Advanced TV Tactics: Pieces Of A Holistic Media Strategy

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the series of announcements, products, tools and data that promise... Continue reading »
by AdExchanger // June 11th, 2018 //
»
Podcast: Michael Bologna Changes The Channel

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. He spent the first 21 years of his career at GroupM, most of it in so-called "emerging media," a term that gradually came to include the clunky old... Continue reading »
by Zach Rodgers // December 15th, 2017 //
»
Addressable Television: We Know It Works, But Is It Getting Easier?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. There are two pressing questions that continue to raise debate in addressable television circles across the industry. When will national inventory enter the supply chain? And is the... Continue reading »
by AdExchanger // July 31st, 2017 //
»
ARF: As More Audience Data Enters TV, An Emphasis On Quality And Consistency Emerges

Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the side of the label. “You really have to dig to figure out what’s in [a segment] right now,” Steuer said Monday at the Advertising Research Foundation’s Audience Measurement Summit in Jersey City.... Continue reading »
by Kelly Liyakasa // June 13th, 2017 //
»

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