Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until the summer of 2006, Reply.com was focused on lead generation for the real estate and automotive markets. During that quarter, many of our largest real estate […]
Rob Friedman is Co-founder and EVP of Digital Element. AdExchanger.com: Can you layout the basic ways your clients are using Digital Element’s IP detection services? RF: Digital Element‘s customers use our IP Intelligence solutions in a variety of ways such as improving response and click-through rates through more accurate ad geotargeting; reducing advertiser variance issues […]
Yesterday’s sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference organizer, noted blogger and former super seller, Jay Weintraub gave attendees a healthy dose of the potential […]
Paul Pellman is CEO of Click Forensics, a traffic quality management company. How is Click Forensics addressing the display advertising marketplace beyond clicks? While most of our clients are focused on the CPC space, we do have a number of ad network and publisher clients with significant CPM and more display-oriented businesses that see unique […]
Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy graphs and tables. In discussing the use of optimization tools, John makes this clever analogy: “It’s […]
The New York Times’ Stephanie Clifford looks at recent initiatives to overcome privacy regulation efforts in the online ad industry in “Industry Tightens Its Standards for Tracking Web Surfers.” The article coincides with a new industry report called “Self-Regulatory Principles for Online Behavioral Advertising” and sponsored by the following acronyms: IAB, DMA, AAAA, ANA, and […]
Matt Hulett is CEO of Mpire, an online advertising solutions company. AdExchanger.com: Mpire’s AdXpose appears to give advertisers insight on placement and context. Yet, the trend these days seems to put more importance on targeting audience and addressable media. In your opinion, why does AdXpose belong in today’s marketplace? MH: AdXpose belongs in today’s marketplace […]
As the technology mashup evolves in digital advertising, the effective management of data is bringing increasing transparency and control for buyers and sellers of online media. ROI, CPA, CPM, KPI, CTR – a rapper’s dream! – and other acronyms abound as we quantify the ongoing optimization of media. But, where is the user in all […]
Jon Aizen is COO of Dapper, an online ad network. Please share what trends Dapper is seeing on the client-side in 2009. Any vertical strengths, typical campaigns, deal size, etc.? Trends are toward performance-only metrics. We’re seeing eCPA as the meaningful metric for our customers, and we’re embracing that by offering it as a pricing […]
