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»Lead Generation

Facebook Launches Dynamic Ads For Auto As Mobile Starts To ‘Replace The Showroom’

Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on Thursday. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences for... Continue reading »
by Allison Schiff // November 16th, 2017 //
»
Integrate Raises $5 Million To Unite Ad Tech And Marketing Tech

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find... Continue reading »
by Liz Rowley // December 9th, 2014 //
»
B2B Marketers Sidestep Standard Lead Gen For Social Ad Targets

There's a change afoot in the B2B marketing camp, at the heart of which is demand for a more nimble lead-nurturing mechanism. Bizo, a provider of online ad targeting solutions for B2B marketers, released Monday Multi-Channel Nurturing, designed to incorporate a wider swath of lead generating channels, from email to display and social advertising. The... Continue reading »
by Kelly Liyakasa // April 7th, 2014 //
»
MediaAlpha Brings RTB, Transparency To Lead Gen Market

A company already making waves in the insurance advertising world has taken the wraps off a "programmatic" approach to lead generation. Dubbed MediaAlpha Exchange, the demand-side platform vendor has already engaged with some of the biggest names in advertising— including Geico , Progressive and Esurance—to target audiences and acquire customers through custom bidding strategies for... Continue reading »
by Ericka Chickowski // March 26th, 2014 //
»
VC Money In Hand, Inadco Builds Out Lead Gen Tools For Video Ads

Over the summer, lead generation company Inadco raised an $11 million second round funding, giving it a total of $17 million worth of venture capital since opening its doors five years ago. Much of that time, the Palo Alto company was in stealth mode. That changed roughly two years ago when it sought to position... Continue reading »
by David Kaplan // September 3rd, 2013 //
»
Quote: Think Like A Media Company

"The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from... Continue reading »
by Judith Aquino // April 10th, 2013 //
»
MediaTrust CEO Bordes Discusses Bardon Acquisition And Performance Marketing Momentum

Yesterday in a release, performance marketing company MediaTrust announced that it had acquired Bardon Advisors, a "Los Angeles-based, CPC search & affiliate marketing platform for online advertisers and publishers." In the process, it named Bardon Founder & CEO Keith Cohn as President of MediaTrust. Read more. Peter Bordes, CEO of MediaTrust, discussed the acquisition and... Continue reading »
by AdExchanger // April 27th, 2010 //
»
PerformLine Offering Cross-Digital Channel Verification Says CEO Baydin

Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product... Continue reading »
by AdExchanger // March 3rd, 2010 //
»
Inuvo CEO Howe Reviews $4.2 Million Public Offering And Lead Generation Opportunity

Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space.  Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in... Continue reading »
by AdExchanger // January 21st, 2010 //
»
Reply.com CEO Zamani Says Now Is The Time To Invest In Local Advertising

Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until the summer of 2006, Reply.com was focused on lead generation for the real estate and automotive markets. During that quarter, many of our largest real estate... Continue reading »
by AdExchanger // August 21st, 2009 //
»

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