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»exchange

Post-Merger, Rubicon Project Cuts 8% Of Staff

Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
As DSPs Go Under, Exchanges Get Tough About Getting Paid

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. Audience Science. Each DSP left unpaid invoices to suppliers they went bankrupt or closed, forcing exchanges to eat the losses or claw back money it already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »
by Sarah Sluis // March 4th, 2020 //
»
Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading »
by Alison Weissbrot // March 26th, 2019 //
»
Advertiser Perceptions: How SSPs Can Win Market Share From Google

Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed also valued platforms in areas like proactively shared insights and reporting – categories where Google didn’t perform as well as its competitors. “Google is the clear leader,” said Kevin Mannion, chief strategy officer at Advertiser... Continue reading »
by Sarah Sluis // November 15th, 2018 //
»
Download AdExchanger.com's May-August 2010 Q&A Report: Learn From The Ecosystem

Yes, it's another opportunity to "Learn About The Ecosystem" and reflect upon another four-month block of data-driven Q&As on AdExchanger.com. Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies. AdExchanger.com presents Volume III of its... Continue reading »
by AdExchanger // October 12th, 2010 //
»
Reply.com CEO Zamani Says Now Is The Time To Invest In Local Advertising

Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until the summer of 2006, Reply.com was focused on lead generation for the real estate and automotive markets. During that quarter, many of our largest real estate... Continue reading »
by AdExchanger // August 21st, 2009 //
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