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»click quality

CEO Pellman Says Click Forensics Preparing For Real-Time Bidding On The Exchange

Paul Pellman is CEO of Click Forensics, a traffic quality management company. How is Click Forensics addressing the display advertising marketplace beyond clicks? While most of our clients are focused on the CPC space, we do have a number of ad network and publisher clients with significant CPM and more display-oriented businesses that see unique... Continue reading »
by AdExchanger // August 11th, 2009 //
»
Anchor Intelligence CEO Miller Sees More Fraud Occurring In Clicks Than Impressions

Ken Miller is CEO of Anchor Intelligence, a traffic quality solutions provider. AdExchanger.com: You have an impressive list of client testimonials on your site. Can you discuss recent momentum at Anchor Intelligence? Any impact from the economy? KM: In the past two quarters, we’ve seen the number of inbound inquiries into Anchor Intelligence increase by... Continue reading »
by AdExchanger // June 17th, 2009 //
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