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»maketing

Forrester Says Online Ads Up, Everyone Else Not; RocketFuel on Display; Wired on Privacy Regs; Today's Quantcast News; Federal Venture Funds

Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy graphs and tables. In discussing the use of optimization tools, John makes this clever analogy: "It's... Continue reading »
by AdExchanger // July 8th, 2009 //
»
 

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