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»openamplify

OpenAmplify CEO Redgrave Discusses Brand Engagement With Semantic Technology

OpenAmplify recently announced research which showed that by using the company's semantic technology, it was able to discover engagement levels for certain brand ads - such as Audi ads after the Super Bowl, in this case. Read the release. Mark Redgrave, CEO of OpenAmplify, discussed the findings with AdExchanger.com. AdExchanger.com: Are brands such as Audi... Continue reading »
by AdExchanger // February 18th, 2010 //
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OpenAmplify To Provide Categorization, Targeting and Segmentation For Ad Exchanges Says CEO Redgrave

Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world's most important brands. I learned... Continue reading »
by AdExchanger // August 31st, 2009 //
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Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall... Continue reading »
by AdExchanger // August 11th, 2009 //
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