OpenAmplify recently announced research which showed that by using the company’s semantic technology, it was able to discover engagement levels for certain brand ads – such as Audi ads after the Super Bowl, in this case. Read the release. Mark Redgrave, CEO of OpenAmplify, discussed the findings with AdExchanger.com. AdExchanger.com: Are brands such as Audi […]
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall […]
