Online Advertising

Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s actually not that dramatic.

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.

Meta’s latest ad platform glitch is complicated because it involves an understanding of the minutiae of how the ad platform is used.

Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday’s campaign overspending error.

In 2021, Mariza Hardin cofounded Zócalo Health, a virtual health care startup that serves Latinx patients in California and Texas. The “culturally aligned” health care company aims to connect with a community that’s historically been hard to reach, due to barriers such as language, culture and accessibility.

How well does Google’s replacement tech for third-party cookies work? So, so (so far), at least based on the results of a recent Google Ads experiment designed to isolate the contribution of the Topics API, first-party publisher IDs and contextual data.

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option.

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency into the ads that brands serve through its platform.