Data-Driven Thinking

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kolin Kleveno, director of performance display at 360i. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate. […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilary Kolman, director of analytics and insight at MEC North America. There has been a clear shift in digital ad technology during the past several years, with firms that […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been struggling lately with some oddities in how the “programmatic” media space functions. Ad-tech infrastructure — both the “standard” digital infrastructure made […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Paul Chu, vice president of advertiser solutions and RTB at PubMatic.   The recent news of the merger between Omnicom and Publicis shook the advertising world, and, like everyone […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO of PulsePoint. There’s no doubt that we’re living and breathing in a programmatic world. Programmatic buying is here and it’s expanding fast, with leading industry experts, […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO of Opera Mediaworks. Marketers have always felt confident in search advertising’s return on investment. There isn’t any better indicator of purchase intent than someone typing […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Shapiro, vice president of corporate development at DataXu. In the four years real-time bidding has been commercially available, it has emerged as one of the industry’s fastest-growing technologies. […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to […]